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Why contextual targeting is the future of digital advertising

Inside Retail

Google hadn’t been founded, Mark Zuckerberg was only 10, and Digital Display Ads (or “banner ads” as we called them back then) had only just been invented. The prioritisation of engagement over accuracy on social media, algorithms amplifying divisive content, and data monetisation at the cost of privacy are all examples of this trend.

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.

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Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

RetailMinded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. They want an engaging shopping experience that is tailored to their specific needs. These elements play a crucial role in sustaining customer engagement and interest.