Promotion Tech

DECEMBER 10, 2024

Enter experiential marketing, a strategy that transforms audiences from passive observers into active participants. By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. What is Experiential Marketing? But how does digital signage fit into the equation?

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Inside Retail

MAY 11, 2023

More than anything else, large-scale high-tech dazzling displays are now drawing customers into retail outlets, offering an enhanced shopping experience exposing customers to promotions, deals and a greater range of products than retailers could comfortably fit on shelves.

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Inside Retail

AUGUST 17, 2022

ACCC chair, Gina Cass-Gottlieb, said the regulatory body is interested in examining “trends” in user preferences and engagement over time. “We The post ACCC probes consumer concerns, competition in the social-media market appeared first on Inside Retail.

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Inside Retail

MARCH 30, 2025

Chinas Pop Mart has wrapped up another stellar year, surpassing RMB13 billion in revenue for 2024 as the blind-box market continues to thrive. Meanwhile, sales from markets outside mainland China, including Hong Kong, Macao and Taiwan, reached RMB5.07 per cent market share, worth $5.9 This marks an impressive 106.9

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Inside Retail

JULY 15, 2021

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. Is it an engagement message? Is it a promo message?

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Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. To be inspired, creative and quirky – making retail fun.

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Creative Displays Now

JANUARY 2, 2025

The Sports Equipment market generated more than $171 billion globally in 2024 and is expected to grow at an annual rate of 5.86%. Investing in display strategies can help companies increase their influence and revenue. Read on for some of the best display strategies for this vibrant industry.

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Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Store exteriors should be clean, contemporary and welcoming.

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Creative Displays Now

OCTOBER 31, 2024

Well-designed retail displays can showcase products effectively and enhance the shopping experience for customers. In-store sales represent 85% of retail revenue in the United States — this means in-store marketing efforts for food and beverages are still effective, even with limited ways of measuring success.

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Creative Displays Now

JANUARY 2, 2025

Did you know that retail displays are more effective at grabbing shoppers’ attention than other standard promotional activities, even price cuts? By providing a structure for goods to appear more organized, gravity feed displays offer shoppers easy access to products while enhancing the brand image.

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Retail Focus

JANUARY 2, 2025

Chris Newell, creative partner, Syn As a marketing agency working within the retail sector, Syn has seen several trends emerge in 2024. For online retail, more of a shift-change in brand partnerships and influencer marketing; moving further away from creator content models for entertainment to driving online sales.

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Retail Works Inc

DECEMBER 5, 2024

Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s first focal point(s). Change the displays often to keep customers moving, engaging, and sharing! Hint: angle the nesting tables.)

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Inside Retail

NOVEMBER 19, 2024

Add to that research from Hyunwoo Hwangbo on smart store technologies in 2017, which highlights how immersive experiences – like augmented reality fitting rooms and interactive mirrors – boost customer engagement and sales. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’

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Inside Retail

FEBRUARY 2, 2025

Leveraging insights into their lifestyle, aspirations, and consumption patterns, retailers can position themselves for success in this evolving market. Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive.

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Retail Focus

FEBRUARY 6, 2025

A photobooth offered a memorable keepsake of their visit, while a giant screen displayed animated scenes featuring personas in various contexts. This compelling presentation underscored the critical role of thoughtfully designed physical retail environments in keeping customers engaged, immersed, and continually amazed.

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Retail Focus

APRIL 2, 2025

Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location.

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Retail Focus

JANUARY 30, 2024

Scheduled for April 16th-17th, 2024 at London’s Business Design Centre, the Visual Merchandising and Display Show is not just an event; it’s a pivotal gathering for any industry aiming to enhance its physical spaces. This makes the show an invaluable experience for all attendees, irrespective of their industry.

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Inside Retail

JANUARY 20, 2025

Over the years, the festival has evolved to prioritise artistic accessibility and community-driven engagement, ensuring its relevance and impact for audiences across generations. These interactive, experiential elements allow brands to create deeper emotional connections with customers, driving consumer engagement, Teo said.

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Inside Retail

MARCH 17, 2025

Purebaby: Boasts of a thoughtful, evident sustainability journey Another baby and kids’ clothing retailer excelled in the sustainability space, thanks to its engaging video explaining its mission, enabling customers to connect with the brand in a deeper way.

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Inside Retail

OCTOBER 30, 2024

The holy grail of any business is finding product/market fit, which venture capitalist Marc Andreessen defines simply as “being in a good market with a product that can satisfy that market”. Despite these facts, brands continue to ignore this sizable and profitable market. More than half (52.1 Its rationale?

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Retail Focus

NOVEMBER 5, 2024

Known for their unique and stylish pieces, Astrid & Miyu has cultivated a dedicated following and established itself as a trendsetter in the jewellery market. The store’s vibrant and inviting aesthetic is designed to attract and engage customers, offering a unique shopping experience.

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Inside Retail

AUGUST 20, 2022

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Inside Retail

DECEMBER 12, 2024

Like many retailers, GPC has a wealth of data across its marketing, finance and other departments, and ensuring the business has a unified customer view is a big area of focus for Van Bruggen. . “If you’re just looking at quantitative, it’s really hard to find that direction to go in,” she said.

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Inside Retail

NOVEMBER 13, 2023

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.

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Inside Retail

NOVEMBER 21, 2024

Designed by Crosby Studios – known for projects with Dover Street Market Paris, H&M, and Jimmy Choo, the flagship store spans five floors, combining technology-driven installations with retail experiences to “engage visitors’ senses and encourage creativity”. The feedback has been positive for the new global creative hub in Dosan.

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Retail Focus

SEPTEMBER 17, 2023

With that in mind, let’s take a look at eight strategic themes for store window displays, designed to cater to varying consumer preferences. Tying the Knot: Crafting Wedding-Focused Window Displays Captivating windows entice potential customers, and what could be more enticing than love? Set a scene of enchantment. Add some whimsy too!

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Retail Focus

SEPTEMBER 3, 2021

Covent Garden has unveiled its latest art commission by British artist Chila Burman who has taken over the historic Market Building with an immersive large scale light installation. Finally, the installation incorporates the words Bizarre and Bazaar, with the word play referencing the market history, as Bazaar means ‘market’ in Hindi.

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Inside Retail

AUGUST 3, 2023

James Holloman, chief marketing officer at David Jones, says Amplify can help brands increase customer spend and acquire new customers. We want to partner with brands to achieve their marketing objectives.” This is a true partnership. James Holloman, CMO at David Jones.

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Trade Show Booth Companies - Trade Group

JANUARY 24, 2023

Here’s a list of common displays and materials that graphics are printed on for trade show exhibits: Tension fabric pop-up displays Silicone-edge graphic (SEG) pop-up displays Backlit fabric pop-up displays Banner stands Panel graphics These kinds of graphics are found in booths of every size, from humble 10x10s to large 50×50 island exhibits.

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Inside Retail

AUGUST 22, 2024

During the Tokyo 2020 Olympics, which were delayed until 2021, more than 3 billion people tuned in globally, and digital engagement reached unprecedented levels. This is particularly evident during the opening and closing ceremonies, when national symbols and traditions are prominently displayed.

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Inside Retail

FEBRUARY 21, 2024

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

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Inside Retail

JANUARY 7, 2025

BM: Fishwife fills a major gap in the US market. IR : What strategies, from merchandising to marketing, has Fishwife incorporated in order to reach its growth trajectory? Weve focused hugely on social media, on both our content and our regular engagement with a community of food enthusiasts and influencers.

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Creative Displays Now

SEPTEMBER 3, 2024

In-store shopping relies on displays to attract customer attention and make your products stand out from the competition. As a result, in-store marketing is crucial to the success of a consumer product company. Below, we dive into the future of in-store marketing and how it’s revolutionizing the retail shopping experience.

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Inside Retail

JUNE 25, 2022

The marketer’s role is to develop a sales and marketing strategy to influence shoppers on their path to purchase along this omnichannel labyrinth. Whether consumers shop online or in-store, modern marketers need to understand how to reach consumers where they are. . In simple terms, the brand with visibility in-store wins.

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Inside Retail

SEPTEMBER 20, 2023

But these days they have a new tool to rely on that takes away the guesswork: Experimentation shortens the time it takes to go to market and speeds the improvement process. That’s the key part: we are not only launching and praying now, we’re experimenting and iterating.”

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Retail Focus

FEBRUARY 6, 2023

These cutting-edge solutions will help retailers optimize customer loyalty and stay ahead of the curve in an ever-evolving market. Materials & Surfaces, Retail Marketing, Expo & Event Marketing, Food Service Equipment, Refrigeration & Energy Management are other dimensions that will be covered in the EuroShop 2023.

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