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Achieving Business Goals: Media Marketing

Retailing Insight

The goal of social media is to grow an audience and engage with them. Some popular types of content marketing are: Blog articles Webinars Videos Your own podcasts or radio shows Interestingly enough Social Media advertising is touted as a ‘must have’ but that is mostly by social media marketing companies and social media sites.

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How to unlock the power of retail media to boost ad revenue and sales

Inside Retail

In a recent webinar, Zitcha co-founder and CEO Troy Townsend and The Warehouse Group chief customer and sales officer Jonathan Waecker unpacked the key opportunities in retail media, and offered advice on how businesses can make the most of their investment in this space.