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The 2025 Retail Visual Merchandising and Display Awards are officially open for entries, offering an exceptional opportunity for retail professionals to celebrate their creative achievements and gain valuable industry recognition. For those ready to take their place among the industry s best, submitting an entry is straightforward.
Health and beauty displays act as your company’s in-store ambassadors, showing shoppers what your brand stands for and the benefits of using your products. Your retail display should use techniques like cross-merchandising and interactive elements to engage with customers and draw them into the aisle.
The 2024 Visual Merchandising and Display Show, hosted on April 16-17 at the Business Design Centre in London, provided a comprehensive look at the future of engaging retail spaces through innovative design and display. Each product is carefully designed to enhance the overall ambience and mood within retail spaces.
The ability to touch and feel products in-person, and converse with experienced retail staff has always been invaluable,” said Phil Gaut, senior director of display and brand memory, Samsung Electronics Australia. . Savvy brands know that retail goes beyond just selling products on a shelf – it’s about engaging and entertaining customers.
More than anything else, large-scale high-tech dazzling displays are now drawing customers into retail outlets, offering an enhanced shopping experience exposing customers to promotions, deals and a greater range of products than retailers could comfortably fit on shelves.
If approved by shareholders, it will create a leading retail group with more than 780 stores across Australia and New Zealand, with a large and highly engaged customer base and capital to fund future investment and growth,” she added. Retailers must be clearer than ever about the feeling they’re selling – not just the product,” he added.
Rather than stocking clothing in multiple sizes on shelves or racks for customers to try on and purchase, Everything that you see on display is just for display, Nadia Bartel, Hennes director, told Inside Retail. The Australian fashion label delivers a unique in-store retail experience.
The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. To be inspired, creative and quirky – making retail fun.
Investing in display strategies can help companies increase their influence and revenue. It’s crucial for sports and outdoor companies to implement display strategies catered to their target audiences and placed in the right location to attract attention. Read on for some of the best display strategies for this vibrant industry.
Did you know that retail displays are more effective at grabbing shoppers’ attention than other standard promotional activities, even price cuts? By providing a structure for goods to appear more organized, gravity feed displays offer shoppers easy access to products while enhancing the brand image.
Well-designed retail displays can showcase products effectively and enhance the shopping experience for customers. Learn how to boost sales with creative food and beverage retail displays by knowing what attracts consumers and keeps them engaged in the store. How Do Displays Increase Sales?
Do you know that focal point displays are the best way to get customers to walk your entire store without thoughtful effort? Your storefront and/or window displays are your business’s first focal point(s). Change the displays often to keep customers moving, engaging, and sharing! Hint: angle the nesting tables.)
By tapping into emotions and engagement, experiential marketing builds stronger connections between customers and brands. Experiential marketing is all about creating meaningful, interactive moments that allow customers to engage with a brand in exciting ways. But how does digital signage fit into the equation?
The Science Behind Strategic Display Placement: How Location Impacts Purchasing Decisions Point-of-purchase (POP) displays can influence consumer behavior , improve brand visibility and boost sales. A well-positioned display can entice customers to purchase on impulse by presenting the right product at the right moment.
Immersive offline stores will remain essential, offering vibrant designs, themed displays, and social spaces to engage young consumers. As competition grows, innovation, user engagement, and unique experiences will be key. Further reading: The secrets behind the blind box phenomenon.
The VM and Display Show has announced the dates for their eagerly anticipated 2024 event. The VM and Display Show is not merely an event; it’s an experience that offers a fusion of learning, inspiration, and networking. The event is a showcase of creativity, innovation, and excellence in visual merchandising and display.
Introduction Significance of Store Windows in Retail Retail displays evolved from the simplicity of handwritten signs strategically positioned both inside and outside stores during the 1800s. Ghalia BOUSTANI. Senior Retail Consultant at Univers Retail | Published author | Visiting lecturer.
Add to that research from Hyunwoo Hwangbo on smart store technologies in 2017, which highlights how immersive experiences – like augmented reality fitting rooms and interactive mirrors – boost customer engagement and sales. It’s all about keeping people engaged long enough to cross the line from ‘just looking’ to ‘I’ll take two.’
Scheduled for April 16th-17th, 2024 at London’s Business Design Centre, the Visual Merchandising and Display Show is not just an event; it’s a pivotal gathering for any industry aiming to enhance its physical spaces. This makes the show an invaluable experience for all attendees, irrespective of their industry.
To craft remarkable physical retail spaces, forward-thinking retailers can focus on what we call the SUPER approach: Surprising, Unique, Personalised, Engaging, and Repeatable. Surprising experiences elicit joy and excitement, emotions that make customers feel more positive and engaged. This plays a role in memory recall.
In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.
Over the years, the festival has evolved to prioritise artistic accessibility and community-driven engagement, ensuring its relevance and impact for audiences across generations. These interactive, experiential elements allow brands to create deeper emotional connections with customers, driving consumer engagement, Teo said.
It comes as retailers and consumers adapt to a post-pandemic world and younger generations display interest in non-digital spaces and growing financial independence. The retail strategist emphasised that it is increasingly important to encourage digital engagement in tandem with physical store visits.
The aim was to achieve a best-in-class global store concept that presents shopping as a fun, engaging, and completely omnichannel experience. Products shine in their own display areas and each turn gives new vistas and hidden treasures to explore. .
A photobooth offered a memorable keepsake of their visit, while a giant screen displayed animated scenes featuring personas in various contexts. This compelling presentation underscored the critical role of thoughtfully designed physical retail environments in keeping customers engaged, immersed, and continually amazed.
Conceived in collaboration with Seen Displays , a London-based creative design and production agency, Bally Haus London’s interior is inspired by the city’s geological and architectural history. Light and dark marble flooring meets earthy, red stones, terracotta shelving displays and natural millwork. Nicolas Girotto, Bally CEO.
Using these techniques, retailers can create a positive and engaging shopping experience for their customers, build strong relationships, and drive sales growth over time. Don’t forget the basics: clearly displayed opening hours; sparkling clean exterior elements and enticing window displays updated regularly.
Long before Covid, retailers were lacking a certain originality having become too transactional, but in the years leading up to 2020, imaginative changes were already being made to re-engage consumers. Bally London Flagship, By Seen Displays. meaning experiential design took an obvious back seat. Store flexibility.
Provide personalized experiences that foster loyalty and engagement. Enhanced Customer EngagementEngaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly.
With that in mind, let’s take a look at eight strategic themes for store window displays, designed to cater to varying consumer preferences. Tying the Knot: Crafting Wedding-Focused Window Displays Captivating windows entice potential customers, and what could be more enticing than love? Set a scene of enchantment. Add some whimsy too!
The prestigious VM and Display Awards have officially opened their doors for entries, providing a unique opportunity for retailers, suppliers, and agencies to demonstrate their creative prowess and innovative solutions in the retail industry. It is more than an event.
The store’s vibrant and inviting aesthetic is designed to attract and engage customers, offering a unique shopping experience. By considering the distance of the Raider Micro spotlights and the angle of the narrow beam, Shoplight expertly illuminated the merchandise on the shelving window displays.
Germany-headquartered Benuta currently uses Constructor to personalise search results and browse experiences for shoppers in Germany, the UK and all across Europe so whats displayed factors in their preferences, histories and intent. Benuta is at the fore of this trend.
The sheer scale of this development was barely captured by the displayed model. This approach, rooted in emotional engagement, proved worthwhile, confirming the importance of designing for positive customer experiences. The standout project at this years event was Diriyah Square in Riyadh, Saudi Arabia.
Google Shopping and local search results display optimised product images, making for an easier online browsing experience before directing them to your location. Adding images to Google Business Profile posts and product categories can increase engagement.
Many retailers are using digital technology to invest in experiential retail, to entice people back into stores, where they can engage and entertain them, giving them a reason to stay beyond the time it takes to buy something. Interactive displays can tell the story of a brand, generating loyalty and drawing customers into the store.
Purebaby: Boasts of a thoughtful, evident sustainability journey Another baby and kids’ clothing retailer excelled in the sustainability space, thanks to its engaging video explaining its mission, enabling customers to connect with the brand in a deeper way.
Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’
We’re set to enhance the customer journey, infusing the latest trends, and showcasing our fashion offering in an engaging and impactful way,” said Baldwin, who previously served as country sales manager of H&M West Coast US. Meanwhile, H&M’s second designer collaboration for the year showcases fashion house Rabanne.
SOLUM, a global leader in retail technology solutions, presented its latest innovations in digital displays and store automation atEuroCIS 2025, Europes leading retail technology trade fair.
Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive. The brands emphasis on inclusivity and mental health aligns with Gen Zs values, translating online engagement into direct sales through integrated shopping features on TikTok and Instagram.
To catch customers’ eyes, retail stores will need to decorate with Easter displays to sell consumer product company (CPGs) products. Displays are an integral aspect of retail design, attracting and engaging customers. Some retailers get an early start, setting up their Easter displays long before the holiday.
In-store shopping relies on displays to attract customer attention and make your products stand out from the competition. Innovative solutions like self-checkout, omnichannel shopping and interactive product displays are among the technological solutions continuing to transform the retail sector.
Perfectly capturing and expressing the essence of Cheaney’s craft, and displays their footwear with the reverence and curation one might expect in an art gallery. Instead, the boutique invites customers to slow down, take in the surroundings, and appreciate the artistry and attention to detail, in every shoe on display.
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