Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter
Retail Focus
NOVEMBER 29, 2023
The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period.
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