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EXHIBITORLIVE 2023: The Top Marketing Trends Attendees Want to See 

Trade Show Booth Companies - Trade Group

Let’s face it, the rise of “socialmedia has often resulted in less face-to-face interaction. For those who aren’t predominantly extroverts, socializing takes practice—and it’s clear that sending an email is not the same as talking to someone’s face. Showing personality in an exhibit typically falls in the lane of design.

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The Hottest Marketing Trends from 2023 KBIS/IBS  

Trade Show Booth Companies - Trade Group

According to the official publication of the National Kitchen and Bath Association (NKBA), this year’s annual Design & Construction Week brought in over 200,000 housing and design professionals to Las Vegas. Their booth is an excellent example of design, flexibility, and effectiveness. A new golden age of exhibit design?

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Festivalisation: Putting a Spin on Traditional Trade Shows

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI". With the advent of social media, it’s no surprise people are placing more importance on experiences now that they can share their travels and doings with a wide audience. There are jazz festivals, chili festivals, and movie festivals.

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5 Ways to Create Engaging Booth Graphics 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 5 Ways to create engaging booth graphics Investing in booth graphics can seem like another cost a business has to eat. We’ve also seen people take pictures in front of these media walls, like celebrities at movie premiers.

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How to Win Best in Show at Global Pet Expo

Trade Show Booth Companies - Trade Group

It gives exhibitors a clear direction, or theme, to pursue when designing their booth. So then, if you have a booth in one of those sections, embracing the theme will be critical to designing a booth that gets noticed. . FREE WHITE PAPER. Download our white paper "Demystifying Trade Show ROI".

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy.

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10 Reasons Why Attendees Walk Past Your Booth 

Trade Show Booth Companies - Trade Group

Unappealing booth design Your booth design is the first thing attendees notice. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" 4. Not leveraging social media Social media can be a powerful tool to attract attendees to your booth.