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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

Prada and Miu Miu’s new partnership with Snapchat’s Bitmoji platform, allows customers to deck-out in designer threads for a fraction of the price. High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? billion Bitmoji avatars globally.

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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Social Media Tips For Startups

Retail Focus

Are you worried about getting your startup noticed on social media? It can be daunting to get started with your new business venture on social media, but keep in mind that every successful company will have started with 0 followers! Social media has a staggering 4.8 Social media has a staggering 4.8

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Matsuya’s director Takehiko Furuya on the department store’s digital launch

Inside Retail

Data analytics and customer insights are at the heart of matsuyaginza.coms design and development, Furuya said. Additionally, we are investing in targeted marketing campaigns, partnerships with international influencers, and social media outreach to enhance engagement with overseas audiences, he added.

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JB Hi-Fi’s omnichannel success: How the brand connects online and in-store

Inside Retail

JB maintains a clear brand voice and visual identity across all platforms, from its website and social media to store layouts and advertising campaigns. The brands website is designed to help shoppers find what you need, and staff get training on systems so they can help customers effectively.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. Thanks to its fashionable designs and low prices, the site quickly gained traction. A large part of what keeps shoppers coming back is Shein’s product designs.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

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