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Lessons in retail tech from Sephora that companies can steal

Inside Retail

Sephora fosters a sense of belonging through social media, online forums, and loyalty programs. This data informs everything from product selection and website design to targeted advertising and personalised offers. The brand uses social media platforms to connect with customers, share content, and run interactive campaigns.

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. Working on this project also confirmed Robinsons passion for fashion design. One Miles designs dont exclusively cater to tall girls and cover a broad range of heights and sizes.

Boutique 278
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The Labubu effect: How Pop Mart is leading the blind box economy

Inside Retail

This is the story of Pop Mart, the company behind the Labubu craze, and how a single social media post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This approach fosters long-term connections between artists and fans while contributing to the global growth of the designer toy community.

Artistic 130
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Are Product Images Vital for Brick-and-Mortar Stores?

Retail Focus

Compelling product images draw intrigue on photo-dominant social media platforms like Instagram and Pinterest. Product imagery in targeted email campaigns can highlight new arrivals or promotions tailored to customers who have bought from you before, or who have come across your site.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

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Why third spaces are the retail trend to tap into in 2025

Inside Retail

Whether through design, curated menus, or experiences, these spaces help communicate a brands narrative while also addressing digital fatigue and noise from the cluttered platform online. Gathering customer data beforehand is a great way to ensure that the third space is tailored to create the right offerings.

Space 147
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

Marketing 130