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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

Prada and Miu Miu’s new partnership with Snapchat’s Bitmoji platform, allows customers to deck-out in designer threads for a fraction of the price. Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Now, for a few dollars people can deck-out their Bitmoji with designer threads.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. It is a fantastic centrepiece to the overall store design,” Moore said.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Ma says Shein is very focused on the “everyday creator” strategy.

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Lessons in retail tech from Sephora that companies can steal

Inside Retail

So what are Sephora’s key tech strategies and how can you apply them to your own business? Building a strong online community and engagement is another important strategy. Sephora fosters a sense of belonging through social media, online forums, and loyalty programs. Encourage customer interaction and engagement.

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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for social media with these themes – in this case, from Korea, including Jeju and K-pop. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets.

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Social Media Tips For Startups

Retail Focus

Are you worried about getting your startup noticed on social media? It can be daunting to get started with your new business venture on social media, but keep in mind that every successful company will have started with 0 followers! Social media has a staggering 4.8 Social media has a staggering 4.8

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. Working on this project also confirmed Robinsons passion for fashion design. One Miles designs dont exclusively cater to tall girls and cover a broad range of heights and sizes.

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