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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

Prada and Miu Miu’s new partnership with Snapchat’s Bitmoji platform, allows customers to deck-out in designer threads for a fraction of the price. Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Now, for a few dollars people can deck-out their Bitmoji with designer threads.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. It is a fantastic centrepiece to the overall store design,” Moore said.

Outdoor 264
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Lessons in retail tech from Sephora that companies can steal

Inside Retail

Sephora fosters a sense of belonging through social media, online forums, and loyalty programs. This data informs everything from product selection and website design to targeted advertising and personalised offers. The brand uses social media platforms to connect with customers, share content, and run interactive campaigns.

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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. Working on this project also confirmed Robinsons passion for fashion design. One Miles designs dont exclusively cater to tall girls and cover a broad range of heights and sizes.

Boutique 278
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After the Christmas high comes the returns, here’s how to break the cycle

Inside Retail

Share the data and show your customers what happens to returned items and their environmental footprint simple campaigns on email, social media or even at the checkout process can highlight these facts, Woodward elaborated. When everyone plays their part, the impact can be significant, concluded Woodward.

Gifts 276
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Consumers place more value on product information delivered on retailers’ owned channels, compared to 3rd party marketplaces and social media

Retail Focus

When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or social media, the latest research from Intellias , the software engineering and digital consultancy company, reveals.