Remove Design Remove Engagement Remove Planning Remove Promotion
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Revolutionising retail engagement with cashback

Inside Retail

The report demonstrates how engaging with special offers plays a crucial role in establishing lasting brand loyalty. This behaviour carries significant weight for retailers dealing with products of lower purchase frequency by not only accelerating planned purchases but also encouraging buyers to spend higher amounts whilst shopping.

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Aptos survey: 88% of Gen Z shoppers in UK plan to visit a physical store this Golden Quarter

Retail Focus

The report found that the majority of Gen Z shoppers plan to spend more or the same on Christmas gifts compared to last year and that visiting stores during the festive period is a top priority. Despite being digital natives, 88% plan to visit a physical store during the Christmas shopping period.

Planning 173
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Reebok says ‘Hi, Barbie’: Brands tackle gender stereotypes with unisex capsule

Inside Retail

Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers. How did Reebok approach the design and marketing to ensure the effective communication of this message?

Apparel 130
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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan. Start planning your trade show launch early. Conclusion.

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Myer’s latest trading update is a testament to putting the customer first

Inside Retail

Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King. Over the last five years as CEO, King has been enacting his ‘customer-first plan’ which has re-established Myer as Australia’s 8th most trusted brand, according to Roy Morgan.

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How To Create A Happy Workplace? Business Environment Design Matters

All Work

Visionary leaders recognize that an employee-focused environment promoting happiness and engagement enhances productivity, sales, and retention, thereby improving the company’s overall performance. While design can catalyze employee happiness, there is no one-size-fits-all solution.

Design 93
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How to create an Effective Merchandising Plan

Compliantia

The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.