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Fixtures on casters, area rugs, and platform displays, all work to quickly create new layouts and focalpoints that can surprise and delight customers. Flexible spaces that can be reworked, re-imagined, and re-purposed on a regular basis allows store owners to change things up for different customer experiences.
Reclaimed wood is one of the most sought after natural materials for all styles of interior design , and in all types of buildings from commercial to residential. Reclaimed wood is versatile, warm, inviting, and can be more eco-friendly than many materials currently on the market. 11 Trending Restaurant Design Ideas using Wood.
The correct lighting will create an atmosphere that reflects your brand, showcases your products, and appeals to your target market – all helping to increase sales. For instance, select a nice ambient light for general use of the space, then highlight focalpoints with directed track lighting.
It can highlight specific areas, create a focalpoint that you want prospective clients to look at, or even set a mood that resonates with your brand. Samsung’s trade show booths frequently use an innovative lighting design to showcase their cutting-edge technology products.
That story defines the brand’s unique characteristics and values, which are then expressed in the various components of the commercial interior retail design to create a cohesive brand experience. In developing the brand story, the business does not focus on itself, but rather on its target market and that market’s problems.
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