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In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. In the US alone, TikTok shop garnered 1.1 Indeed, Amazon and retail tech companies are now investing in just walk in technologies that may further enhance the shopping experience.
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Non-grocery retailchains have been perceived as not putting customer safety first. To convince customers to spend, retailers need to show a clear purpose to community safety. Ease of purchase remains a close second, driven by the rise in online shopping. Social safety is still a top-of-mind concern. Home is the new hub.
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