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Experience design firm Random Studio created a series of pop-up installations at London's Selfridges departmentstore that served as temporary shops for French fashion label Jacquemus between May and June last year. The pieces formed an installation celebrating 30 years of fashion brand Mugler's fragrances.
More and more people are just entering stores to feel the fabric, try the item and purchasing them online. Highlight the focalpoint. For Maja Kozel, interior architect at Maja Kozel Design, there are two stages to access the “form of knowing” that are crucial in creating a design, and one must be achieved before the other.
And because beauty products tend to come in smaller packaging, you can soften the appearance of the display so the product is the focalpoint. As we know, the display you place in a drugstore or pharmacy may be different than one in a mass merchandizer or a departmentstore.
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