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But ensuring the space made an impact amidst a busy departmentstore was important too. They created focalpoints to add height and interest. Lucky Fox wanted to keep the scheme super light and contemporary to echo the minimalist aesthetic of the brand.
The new Nike Unite store will cover 10,300 sq ft and will occupy a prime position on Level One of the centre, close to UK luxury fashion retailer Flannels, which is set to open a new 43,000 sq ft departmentstore in December – its first store in Ireland. million sq ft.
Within the space, an interior designer specialising in travel retail design will design layouts, map customer touchpoints, assess finishes and always create focalpoints to make sure each duty free store has unique features. The duty-free stores feel more like a departmentstore than typical airport shopping.
Experience design firm Random Studio created a series of pop-up installations at London's Selfridges departmentstore that served as temporary shops for French fashion label Jacquemus between May and June last year. Image courtesy of Selfridges. Le Bleu, UK, by Random Studio and Simon Jacquemus. Fatface Coffee, China, by Baicai.
More and more people are just entering stores to feel the fabric, try the item and purchasing them online. Highlight the focalpoint. Online prices are harder to compete with. So, how can a retail space be called successful in given so many factors?
And because beauty products tend to come in smaller packaging, you can soften the appearance of the display so the product is the focalpoint. As we know, the display you place in a drugstore or pharmacy may be different than one in a mass merchandizer or a departmentstore.
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