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Once seen as a staple of urban retail, departmentstores in China are undergoing a transformative reinvention. With malls, e-commerce giants, and niche retailers vying for consumer attention, these legacy institutions must reimagine their purpose in an increasingly digital and experience-driven retail environment.
Lotte enlisted London luxury retail designers Shed , known for a distinctly contemporary and progressive international design style, to reimagine a ‘different kind’ of departmentstore, Lotte’s first major project in 7 years. The result is a natural haven of luxury retail for the modern mindset of the Dongtan women. .
More than 30 years later, the South Korean fashion retailer SJ Group brought the airline a new identity, reimagining Pan Am as a lifestyle brand. The store also presents a series of content collaborations with local artists and labels, such as Nuri Yeon, Playmobil, and Arc.N.Book. The airline ceased its operations at the end of 1991.
Inside, the store defies conventional retail norms. The unconventional flow, leading customers left instead of right, sets the experimental tone. Through its disruptive store design, Thankyou showcases its product range while also creating an unforgettable experience that aligns with its brand values.
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