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Within the space, an interior designer specialising in travel retail design will design layouts, map customer touchpoints, assess finishes and always create focalpoints to make sure each duty free store has unique features. The duty-free stores feel more like a departmentstore than typical airport shopping.
More and more people are just entering stores to feel the fabric, try the item and purchasing them online. Highlight the focalpoint. Online prices are harder to compete with. So, how can a retail space be called successful in given so many factors?
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