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But ensuring the space made an impact amidst a busy departmentstore was important too. They created focalpoints to add height and interest. Elsewhere, lightboxes with campaign imagery add impact and double as handy shelving fixtures to display key merchandise. OTO X Harrods X Lucky Fox. OTO X Harrods X Lucky Fox.
Within the space, an interior designer specialising in travel retail design will design layouts, map customer touchpoints, assess finishes and always create focalpoints to make sure each duty free store has unique features. The duty-free stores feel more like a departmentstore than typical airport shopping.
Experience design firm Random Studio created a series of pop-up installations at London's Selfridges departmentstore that served as temporary shops for French fashion label Jacquemus between May and June last year. Find out more about this SKKN pop-up store ›. Image courtesy of Selfridges. Photo by Jasper Fry.
More and more people are just entering stores to feel the fabric, try the item and purchasing them online. Highlight the focalpoint. HOB is a great example in the evolution of retail, which has progressed into providing an experience rather than just a display of products. Online prices are harder to compete with.
Instead of making your display like all the rest, create one that’s part of your company’s ambience and elevates the customer experience. Using Mixed Material Displays Using different materials such as wood, plastic or stone to display health and beauty products can attract the eye of a customer.
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