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The four trends defining online retail in 2024

Inside Retail

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. With over 4.95

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How an eCommerce SEO Agency Can Boost Your Retail Company’s Customer Retention

Retail Focus

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. Let data guide your strategy this year.

Marketing 287
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

Marketing 130
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Turning holiday insights into year-round success

Inside Retail

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. Did certain channels, such as email marketing or social media, outperform others?

Strategy 241
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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

Beyond his deep understanding of the Asian retail market, Réthoré believes his experience using CRM (customer relationship management) to drive customer retention and acquisition at Nespresso was a major factor in his appointment. “When you are in Guangdong, for example, in summer, you want a dry oil.”

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” The post Planning to sell online in the US?

Planning 290