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How an eCommerce SEO Agency Can Boost Your Retail Company’s Customer Retention

Retail Focus

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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What Can Casinos Learn From the Retail World on Customer Retention

Retail Focus

Personalised Experience The shopping culture has changed over the years and customers nowadays yearn for a special and tailor-made experience. That’s why retail brands are pumping lots of money into recent technology to offer customers exactly what they want.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The value the subscriptions are perceived to provide also may decline over time, leading to problems with customer retention. Customer retention challenges: Depending on category, a substantial portion of subscribers may cancel within the first six months. Partnerships with Amazon, Ebay and platforms such as Catch.com.au

Marketing 246
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. Driving real-time omnichannel engagement.

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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location. Was it a specific promotion, product, or referral?

Strategy 130
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Enhanced Customer Engagement Engaging emails that provide value, such as exclusive offers, product recommendations, or helpful tips, encourage customers to interact with your brand regularly. This consistent engagement strengthens your relationship with the customer and keeps your brand top of mind.

Marketing 130
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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.