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Shoptalk day three: Wayfair, Béis and Lowe’s execs discuss customer retention

Inside Retail

How Bis transforms consumer understanding into innovation and growth Speaking of knowing how to tap into the power of the creative community, few brands are as adept at understanding their customer as Bis. The post Shoptalk day three: Wayfair, Bis and Lowe’s execs discuss customer retention appeared first on Inside Retail Australia.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.

Planning 290
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Turning holiday insights into year-round success

Inside Retail

Were there specific price points or bundles that resonated most with customers? Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are.

Strategy 241
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The value the subscriptions are perceived to provide also may decline over time, leading to problems with customer retention. Customer retention challenges: Depending on category, a substantial portion of subscribers may cancel within the first six months.

Marketing 246
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Smarter data: Reach high-propensity shoppers and deliver optimal digital impact

Inside Retail

By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers. Increase total rating points by $1.8

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Different Things to Consider Outsourcing in Your Retail Business (and Why)

Retail Focus

This can lead to increased conversions and higher customer retention rates. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. This frees up your time to focus on strategic decision-making, financial planning, and growth initiatives.