Remove Customer Retention Remove Planning Remove Promotion
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Shoptalk day three: Wayfair, Béis and Lowe’s execs discuss customer retention

Inside Retail

Pointing to an Urban Decay campaign regarding the relaunch of a formerly discontinued palette, Scott pointed out that the beauty retailer was able to garner a 278 per cent spike in searches, largely through its promotion of YouTube shorts featuring popular influencers.

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Retention and loyalty – how to grow when the market is down

Inside Retail

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’. The 2024 Australian Retail Outlook is out now.

Marketing 290
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The value the subscriptions are perceived to provide also may decline over time, leading to problems with customer retention. Customer retention challenges: Depending on category, a substantial portion of subscribers may cancel within the first six months. Partnerships with Amazon, Ebay and platforms such as Catch.com.au

Marketing 246
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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Were there specific price points or bundles that resonated most with customers? Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales.

Strategy 241
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As shoppers hunt for value, are retailers up to the task?

Inside Retail

Ninety-two per cent of consumers say they have switched brands during the past year, often trying something new, with 57 per cent saying they switched for a better price or discount promotion – up from 49 per cent in last year’s edition of the survey. The loyalty battle is not lost for retailers who want to go the extra mile.

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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

Continue to review minimum stock limits and develop contingency plans should supply issues emerge. Focus on contingency planning for best- and worst-case scenarios, particularly around supply-chain management, and continueto monitor and identify alternative suppliers to keep the business moving, should disruptions occur.