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Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. See things from an omnichannel perspective.
Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . So, what are the solutions available for retailers under these conditions?
Director of Relationship Marketing Strategy, Merkle, a dentsu company. Grisko reinforces this and shares another perspective to consider. “A Employee retention is too often under rated but since the pandemic, it’s become a top concern for retailers and certainly one that both automation and technology in general can help ease.
This is why the demand for unique and innovative digital marketing strategies has increased. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives. Businesses – startups or big players – have inundated the online world with marketing static.
As the end of the financial year approaches, Australian retailers are adapting their strategies to meet the evolving expectations of modern consumers. Today, customers aren’t choosing between shopping online or in-store; 75 per cent of consumers rely on both physical and digital touchpoints throughout their buying journey.
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