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Loop is the leading post-purchase platform optimising returns, post-purchase, and reverse logistics for more than 3500 brands, representing about 15 per cent of Shopify’s gross merchandise value. Returns data can unlock valuable insights into the customer’s buying behaviour as well as your product market fit.
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey.
This can lead to increased conversions and higher customerretention rates. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. Security and Loss Prevention Ensuring the security of your retail store and merchandise is paramount.
Michael Townsley, professor at Griffith University’s criminology institute, told Inside Retail that “returns fraud” can involve various practices, including wardrobing (returning used or worn items), receipt fraud (manipulating or using fake receipts) and returning stolen merchandise.
However, demonstrating a great customer experience significantly increases customer loyalty. Lowers Acquisition Costs – To put it succinctly, customerretention is five times cheaper than acquisition 2. Employing the techniques discussed here enables you to keep an existing customer happy with your brand.
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