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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

In todays fast-paced retail environment, customers expect more than just quality productsthey demand exceptional experiences that are personalized, convenient, and consistent across all touchpoints. Email marketing plays a crucial role in tying these elements together, enabling brands to: Deliver consistent messaging across channels.

Marketing 130
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Sustainability, traceability, and trust: A new standard for Australian brands

Inside Retail

The importance of sustainable certification for Australian retailers Retailers in Australia are navigating a market increasingly influenced by environmental, social, and governance (ESG) regulations, including growing calls for supply chain transparency. billion by 2027.

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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

By building an intelligently optimised online customer journey you can achieve higher sales conversion rates, improved customer retention, and a stronger, more recognisable brand. This stage is followed by consideration, in which your potential customers research and compare your and your competitors’ products.

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How an eCommerce SEO Agency Can Boost Your Retail Company’s Customer Retention

Retail Focus

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. The post Retention and loyalty – how to grow when the market is down appeared first on Inside Retail Australia.

Marketing 290
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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.