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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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How an eCommerce SEO Agency Can Boost Your Retail Company’s Customer Retention

Retail Focus

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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Here’s what retailers need to know about social media use in Apac: Report

Inside Retail

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. So retailers need to realise that social media is not only for the young,” he said.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246
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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

In todays fast-paced retail environment, customers expect more than just quality productsthey demand exceptional experiences that are personalized, convenient, and consistent across all touchpoints. Email marketing plays a crucial role in tying these elements together, enabling brands to: Deliver consistent messaging across channels.

Marketing 130
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290