Retail Focus

SEPTEMBER 1, 2024

By building an intelligently optimised online customer journey you can achieve higher sales conversion rates, improved customer retention, and a stronger, more recognisable brand. This stage is followed by consideration, in which your potential customers research and compare your and your competitors’ products.

Customer Retention 130

Customer Retention Strategy Shopping Engagement 130

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

AUGUST 25, 2024

Active customers rose 1.6 Customer retention and brand awareness grew to 64.7 “Investment in brand and above-the-line marketing is strongly driving awareness of Adore Beauty, achieving a record 71 per cent in our target audience – up from 62 per cent last year,” said Tamalin Morton, Adore Beauty CEO.

Customer Retention 278

Customer Retention Concept Line Marketing 278

Inside Retail

MARCH 5, 2025

With delivery reliability significantly impacting customer retention and lifetime value, this must be a key focus for retailers. Ben Wapling, head of marketing and digital, says that by leveraging their stores as fulfilment hubs, they can improve delivery speed. This is a key focus for retailers like Intersport.

Customer Retention 130

Customer Retention Balance Advertising Strategy 130

Inside Retail

JULY 14, 2021

As we continue to grow our market here in Australia, we also continue to grow and push our mission; to disrupt the wine industry through a strong direct-to-consumer model which is for the benefit of all wine drinkers and winemakers,” Kennedy said. “But Looking forward, the business is focusing on growing their customer base with a $10.1

Customer Retention 246

Customer Retention Strategy Marketing Management 246

Inside Retail

AUGUST 28, 2022

Company CEO Tennealle O’Shannessy said the higher proportion of returning customers highlights the future potential for the brand’s business. The company is implementing cost control measures to manage inflationary pressures while also doubling its investment in its owned brands to scale expansion.

Customer Retention 246

Customer Retention Expansion Line Management 246

Inside Retail

JUNE 27, 2023

Collins Foods, the ASX-listed operator of KFC and Taco Bell chains in Australia, and KFC in Europe – broke the US$1 billion sales threshold in its home market last year. For the year to April 30, revenue from continuing operations rose by 14.2 per cent to $1.35 billion with growth across all business units.

Customer Retention 245

Customer Retention Strategy Planning Engagement 245

Inside Retail

JULY 18, 2024

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent).

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

MAY 8, 2024

The Bill seeks to “address circumstances where a corporation has, or is taken to have, a substantial degree of market power and has been found to have misused their market power under section 46 of the Act”. Any markets with unfair pricing practices and a distinct lack of competition will come under scrutiny with the report.

Customer Retention 278

Customer Retention Consumer Line Flow 278

Inside Retail

NOVEMBER 15, 2021

They say a company’s most loyal customers are also its most profitable. And in a market that has been significantly affected by the pandemic, building a strong and loyal customer base has never been more important, especially as times continue to remain uncertain. and see how much you can save on your home utilities. .

Customer Retention 246

Customer Retention Marketing Engagement Consumer 246

Inside Retail

MARCH 19, 2024

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

Planning 290

Planning Customer Retention Social Media Marketing 290

Inside Retail

JUNE 28, 2021

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

DECEMBER 12, 2024

Sales figures, customer interactions, and marketing performance all offer valuable insights. Repeat customers: How do their holiday purchases compare to their previous buying habits? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

AUGUST 22, 2024

HY: It affected Marais in a positive, educational way; to be more agile about the market, from the brands the consumers desire, and the price and lifetime value for each investment. IR : What strategies and initiatives has Marais implemented to maintain customer retention and loyalty?

Customer Retention 264

Customer Retention Location Boutique Shopping 264

Inside Retail

MAY 19, 2024

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . o n Facebook tracking and user fragmentation, especially with the rise of TikTok.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

RetailMinded

JULY 8, 2021

For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach.

Marketing 106

Marketing Social Media Strategy Customer Retention 106

Parcel Pending

SEPTEMBER 30, 2021

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer. Parcel Pending.

Customer Retention 52

Customer Retention Engagement Form Social Media 52

Inside Retail

APRIL 9, 2024

Frequent flyer programs infamously saved airlines’ profit margins by driving customer retention and eventually lucrative partnerships with banks. Inside Retail spoke to Philip Shelper, founder and CEO of Loyalty & Reward Co, to better understand the chasm between airline loyalty programs and retail loyalty programs.

Customer Retention 130

Customer Retention Reimagine Engagement Consumer 130

Retail Focus

MAY 30, 2024

Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.

Management 147

Management Customer Retention Strategy Engagement 147

Inside Retail

APRIL 28, 2022

Its active customer base grew by 7 per cent to 880,000 with customer retention remaining strong at 47 per cent. In order to grow the business in an $11 billion market, the company has launched its fourth podcast dubbed ‘Makeup School’ in the third quarter along with Beauty IQ, Skincare School and Bite-sized Beauty podcasts.

Customer Retention 130

Customer Retention Marketing 130

Inside Retail

JUNE 22, 2023

Success] will be very much about stealing market share from competitors,” Brookes said. Regarding his own businesses, Brookes is reducing profitability expectations over the next 12 months, and focusing on investments in acquisitions and new stores, as well as pricing and marketing strategies.

Consumer 246

Consumer Customer Retention Strategy Marketing 246

Inside Retail

MAY 25, 2021

The only place to go for toilet paper or a social outing in some of the pandemic lockdown periods, supermarkets substantially boosted foot traffic and pickpocketed market share from retailers in other categories that were forced by government restrictions to keep their doors closed. billion, representing a 6.1 Pressure on suppliers.

Customer Retention 182

Customer Retention Marketing Other Promotion 182

Inside Retail

SEPTEMBER 6, 2021

per security, and said it intends to remain committed to the alliance: which covers marketing support and customer origination programs, as well as cooperation on logistics and supply chain operations. The supermarket group sold its stake for $1.91 Inside Retail has reached out to Woolworths for comment.

Customer Retention 130

Customer Retention Marketing 130

Inside Retail

AUGUST 7, 2021

Customer retention rate. Customer retention rate (CRR) is a foundational metric for retail marketers. CRR can help retailers determine how effective their marketing strategies (such as loyalty programs) are with attracting new customers versus keeping the ones they already have.

Customer Retention 130

Customer Retention Engagement Customer Engagement Other 130

Inside Retail

APRIL 19, 2024

Technology and opportunities to connect with customers are rapidly evolving but top industry marketers are still championing the fundamentals. Stand for nothing and sell to no one Marcus Murphy, co-founder and CEO of 5ive Media, advocates that “the future of marketing is an opportunity for us to slow down to speed up.”

Customer Retention 130

Customer Retention Marketing Consumer Engagement 130

Inside Retail

JULY 31, 2024

By addressing customer needs proactively and providing a seamless experience, retailers can prevent customer dissatisfaction and encourage long-term loyalty. This approach not only boosts customer retention but also enhances the overall lifetime value of each customer. And these platforms ensure scalability.

Customer Retention 147

Customer Retention Customer Engagement Engagement Social Media 147

Inside Retail

MARCH 28, 2022

With e-commerce businesses, the platforms we use to facilitate online business such as Shopify, various apps and software that directly integrate with the platform and performance marketing tools, give us real-time insight into the analytics and metrics that matter. What’s the lifetime value of your customers?

Advertising 130

Advertising Customer Retention Target Market Marketing 130

Inside Retail

FEBRUARY 8, 2022

Encouragingly, Emarsys’ Power to the Marketer research found 46 per cent of retailers are turning to more web personalised technologies this year which will play a major role in customer experience, CRM, and customer retention. Storing data from all used channels in one platform is becoming the norm for retail marketers.

Gifts 130

Gifts Customer Retention Customer Engagement Consumer 130

Inside Retail

DECEMBER 3, 2023

So are marketers. By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

MARCH 14, 2023

When it comes to the Asia-Pacific market , three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. According to Mahmood, social media datasets hold immense potential for marketers. “Be

Social Media 130

Social Media Customer Retention Marketing Consumer 130

Inside Retail

MAY 29, 2024

“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customer retention in e-commerce is around 38 per cent.

Customer Retention 147

Customer Retention Marketing Promotion Merchandising 147

Inside Retail

MAY 29, 2024

“Up to 30 per cent of your sales may end in a return, and up to 50 per cent of an item’s original value makes up the return cost, including shipping, warehousing, and labour costs,” explains Tara Daly, senior director of product marketing at Loop Returns. The average rate of customer retention in e-commerce is around 38 per cent.

Customer Retention 147

Customer Retention Marketing Promotion Merchandising 147

Inside Retail

FEBRUARY 26, 2024

This compelling data highlights the critical importance of adopting omnichannel strategies for Australian retailers striving to stay at the forefront in an ever-evolving market. Returns – once viewed as a friction point – now emerge as a loyalty catalyst.

Social Media 130

Social Media Customer Retention Strategy Consumer 130

Inside Retail

SEPTEMBER 4, 2022

That sharing leads to a better overall customer journey and stronger customer retention, as shoppers are exposed to content relevant to their preferences and lifestyle – versus offers that don’t fit their needs or wants. . The app has 5 million users in Australia. To read more, click here to visit the company’s website.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Retail Focus

JUNE 28, 2022

If you work in retail marketing, you are probably already familiar with the concept of virtual retail events. These are online-only events (that may be broadcast from your in-store location) designed to publicise a sale, launch a new product, or increase customer retention.

Customer Retention 130

Customer Retention Art Display Concept 130

Retail Focus

AUGUST 25, 2024

This approach harnesses data to craft personalized marketing, product recommendations tailored to individual preferences, and shopping experiences uniquely designed for each consumer. Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130