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How to get your first-party data strategy right

Inside Retail

Acting now to build a strong first-party data strategy isnt just about staying compliant, its about positioning your business as trustworthy, transparent, and future-proof. Asking for unnecessary details will only annoy customers. Spam them: Avoid bombarding customers with permission requests or irrelevant messages.

Strategy 165
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The four trends defining online retail in 2024

Inside Retail

With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. This consistent engagement strengthens your relationship with the customer and keeps your brand top of mind.

Marketing 130
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The CEO of Marais on building Melbourne’s luxury destination for over 20 years

Inside Retail

Multi-brand luxury boutique Marais is celebrating two decades in business and serendipitously has marked the occasion with the opening of its second location at QV Melbourne. These are brands with real DNA followers – to amass and gain customers over 20 years, it is a mix of Marais and brand loyalty.

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Turning holiday insights into year-round success

Inside Retail

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. For repeat customers, the focus is on strengthening the relationship.

Strategy 241
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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

Whether aiming for new customers, product introductions, or customer retention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.