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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Understanding the Seamless Retail Customer Experience A seamless retail customer experience ensures that every interaction between a customer and a brand feels consistent, intuitive, and valuable. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

Marketing 130
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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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Turning holiday insights into year-round success

Inside Retail

Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are. Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location.

Strategy 241
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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

Whether aiming for new customers, product introductions, or customer retention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Photo Credit: Pexels The post HMRSSS 2024 Dates & Location appeared first on The Trade Group.

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Stepping into the future: Bata Thailand’s dynamic transformation unveiled

Inside Retail

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. The tool can locate stocks in real time and expedite the shipment of the item directly to the shopper’s home address,” she stressed.

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The Impact of Retail Digital Transformation on Consumer Behaviour

Retail Focus

The integration of digital systems facilitates better communication across different departments and geographical locations, ensuring that all parts of the business are aligned and responsive to market demands. Enhancing Customer Engagement Through Technology Digital tools have transformed retailer-customer interactions.

Consumer 130