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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Understanding the Seamless Retail Customer Experience A seamless retail customer experience ensures that every interaction between a customer and a brand feels consistent, intuitive, and valuable. This consistent engagement strengthens your relationship with the customer and keeps your brand top of mind.

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Turning holiday insights into year-round success

Inside Retail

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location. Was it a specific promotion, product, or referral?

Strategy 241
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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

Whether aiming for new customers, product introductions, or customer retention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Photo Credit: Pexels The post HMRSSS 2024 Dates & Location appeared first on The Trade Group.

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Survival guide: The keys to resilience and success in tough times

Inside Retail

Consider investing in technology that enables unified commerce across multiple channels, and caters to consumer preferences regarding shopping location, time and method. Using technology effectively to streamline operations can free up staff to focus on other areas of the business, such as customer service.

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The Online Bingo Blueprint for Virtual Retail Events

Retail Focus

These are online-only events (that may be broadcast from your in-store location) designed to publicise a sale, launch a new product, or increase customer retention. If you work in retail marketing, you are probably already familiar with the concept of virtual retail events.