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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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How to get your first-party data strategy right

Inside Retail

Asking for unnecessary details will only annoy customers. Spam them: Avoid bombarding customers with permission requests or irrelevant messages. Be creepy: Tracking locations or behaviours without permission is a fast track to distrust. A well-thought-out strategy shows customers you respect them.

Strategy 165
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The CEO of Marais on building Melbourne’s luxury destination for over 20 years

Inside Retail

Multi-brand luxury boutique Marais is celebrating two decades in business and serendipitously has marked the occasion with the opening of its second location at QV Melbourne. These are brands with real DNA followers – to amass and gain customers over 20 years, it is a mix of Marais and brand loyalty.

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The Role of Email Marketing in Creating a Seamless Retail Customer Experience

Retail Focus

Understanding the Seamless Retail Customer Experience A seamless retail customer experience ensures that every interaction between a customer and a brand feels consistent, intuitive, and valuable. This consistent engagement strengthens your relationship with the customer and keeps your brand top of mind.

Marketing 130
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How online shoppers really judge your delivery experience: new research revealed

Inside Retail

Nailing each stage of the delivery journey The research identifies a close link between the delivery experience and customer retention. This could include convenient drop-off locations, instructions for leaving parcels behind, more delivery speeds, or even support for handling bulky items. It all adds up.

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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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Turning holiday insights into year-round success

Inside Retail

Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are. Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location.

Strategy 241