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How an eCommerce SEO Agency Can Boost Your Retail Company’s Customer Retention

Retail Focus

In today’s competitive online retail market, customer retention is just as important as customer acquisition. By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business.

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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

Global events such as the COVID-19 epidemic have also contributed to this shift, causing even more shoppers to choose online shopping as their default option. By building an intelligently optimised online customer journey you can achieve higher sales conversion rates, improved customer retention, and a stronger, more recognisable brand.

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As shoppers hunt for value, are retailers up to the task?

Inside Retail

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. During the past year, Shopify has observed marked changes in consumer shopping behaviours, which are driving a shift for retailers.

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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.

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Turning holiday insights into year-round success

Inside Retail

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. The more information you have, the better you can plan.

Strategy 241
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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

If adopted, this could be capitalised by supermarkets demonstrating altruism and corporate social responsibility – which consumers may consider when deciding where to shop. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

This integration of digital and physical experiences is becoming increasingly important in retaining customers and reducing churn rates, which we’ll discuss further shortly. The value the subscriptions are perceived to provide also may decline over time, leading to problems with customer retention.

Marketing 246