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As shoppers hunt for value, are retailers up to the task?

Inside Retail

Ninety-two per cent of consumers say they have switched brands during the past year, often trying something new, with 57 per cent saying they switched for a better price or discount promotion – up from 49 per cent in last year’s edition of the survey. The loyalty battle is not lost for retailers who want to go the extra mile.

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

That sharing leads to a better overall customer journey and stronger customer retention, as shoppers are exposed to content relevant to their preferences and lifestyle – versus offers that don’t fit their needs or wants. .

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3 Reasons Digital Marketing Matters To Your Retail Business

RetailMinded

If you have businesses in Surrey or Guildford, for example, you might have probably already earned loyal customers in the area due to personal connections and networks. However, if you want to boost customer loyalty in more comprehensive geography and reach, digital marketing is the way to go. . Social Media Engagement.

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12 Ways to Put the “Convenience” Back in Convenience Stores

Compliantia

Participating 7-Eleven locations in places like Dallas, Manhattan, Long Island, and Utah now allow customers to shop, scan, and pay through the 7-Eleven app, thus improving convenience, while promoting social distancing. Offer lucrative discounts and promotions. Who doesn’t love discounts? Don’t miss out on food opportunities.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. On the other hand, Amazon receives repeat purchases from these customers every month which boosts its revenue. Check out the screenshot below.

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5 Impactful Ways To Improve Your Online Store — And Drive More Sales

RetailMinded

Leverage Social Media Marketing for a Wider Audience Reach Promoting your online store on social media is no longer optional. Employ Customer-Generated Reviews to Boost Credibility Trust is a vital element in online shopping. One way to build this trust is to prominently display customer reviews for your products.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. There are many avenues to promote your products to potential warm leads. Build and Maintain Customer Databases Keep track of all your customers’ information and buying habits in a database.