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In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Revolutionising loyalty programs.
If adopted, this could be capitalised by supermarkets demonstrating altruism and corporate social responsibility – which consumers may consider when deciding where to shop. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.
While almost half of shops and ecommerce brands (46%) have experienced stockouts, resulting in a loss of sales. Furthermore, 28% of respondents said supply issues or distribution failure was the biggest threat to their viability – by far the highest response, beating poor cash flow (18%) and customerretention (16%).
Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customerretention to drive repeat purchases among customers. Check out the screenshot below.
By embracing new technology, digitizing processes, streamlining staff training, and enhancing the customershopping experience, businesses can improve operational efficiency, foster customer loyalty, and drive revenue growth. Consider factors like customerflow, product placement, and store aesthetics to optimize your structure.
This will help you come up with ways to cut back on unnecessary expenses and improve your cash flow. While cutting back on staff may seem like an obvious choice, remember that this can have a negative impact on the customer experience. in an effort to boost customer loyalty.
However, demonstrating a great customer experience significantly increases customer loyalty. Lowers Acquisition Costs – To put it succinctly, customerretention is five times cheaper than acquisition 2. Employing the techniques discussed here enables you to keep an existing customer happy with your brand.
This will help you come up with ways to cut back on unnecessary expenses and improve your cash flow. While cutting back on staff may seem like an obvious choice, remember that this can have a negative impact on the customer experience. in an effort to boost customer loyalty.
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