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By targeting high propensity to purchase individuals, you can expect: Higher conversion rates – because a high propensity audience consists of people most likely to purchase the product or service being promoted, they’re more likely to convert into paying customers.
Attribution has also been made more difficult due to recent Apple iOS upgrades, which have limited the ability for businesses to effectively reach and engage their target audiences on Facebook and Instagram. The flipside is customerretention – which again is reflective of your overall business.
Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. For you to stay ahead of the game, you must keep up with digital innovations and apply up-to-date marketing strategies. Doing this helps build customer relationships and further increase brand loyalty.
This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.
This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. Finally, there has been a significant shift towards experiential retail, with customers expecting more than just products from retailers.
If that doesn’t change your mind about using e-commerce platforms, here are other ways these tools can increase your sales opportunities: Reach customers who live too far from your product suppliers. Engage online with your audience. Keep your brand at the front of customers’ minds.
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