Remove Customer Retention Remove Engagement Remove Planning
article thumbnail

How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. Explore emerging opportunities.

Marketing 287
article thumbnail

Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” The post Planning to sell online in the US?

Planning 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

KFC operator Collins Foods breaks $1 billion sales threshold

Inside Retail

In a results filing, the company said it expects inflationary pressures to remain for much of the next year, however, plans to maintain its long-term growth strategies. Underlying tax-paid profit from continuing operations fell to $51.9 million while underlying EBITDA fell to $205.1

article thumbnail

Retention and loyalty – how to grow when the market is down

Inside Retail

With tightening budgets looming, best-practice retailers will plan to make every dollar count and double down on generating growth from their existing shopper base through increased retention and loyalty. The term ‘customer loyalty’ is commonly confused with ‘loyalty programs’. The 2024 Australian Retail Outlook is out now.

Marketing 290
article thumbnail

Turning holiday insights into year-round success

Inside Retail

Were there specific price points or bundles that resonated most with customers? Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are.

Strategy 241
article thumbnail

Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

article thumbnail

As shoppers hunt for value, are retailers up to the task?

Inside Retail

Retailers are responding to rising shopper expectations by demonstrating value in new ways and many are focused on customer retention (63 per cent), customer acquisition (62 per cent) and marketing and advertising (61 per cent).