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Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. This view is supported by KPMG’s December 2023 Retail Health Index, which suggested that a recovery in retail spending might not occur until late in 2024.
In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.
Loop is the leading post-purchase platform optimising returns, post-purchase, and reverse logistics for more than 3500 brands, representing about 15 per cent of Shopify’s gross merchandise value. The Shopify-backed company has more than 250 employees and oversees 2 million returns per month.
This can lead to increased conversions and higher customerretention rates. Social Media Management Outsourcing social media management to experts allows you to leverage various platforms to engage with customers, build brand loyalty, and promote your products effectively.
On ground strategies According to Parnurat, after the pandemic, the company recognised that almost all of its stores needed enhancements and renovations, with a refresh of furniture, ambient improvements and a refreshed take on visual merchandising. Moreover, she said they had to be authentic to ensure high engagement rates.
Whether your business is engaged purely online or accepts transactions through physical stores, it needs to be digitally present. Although digital marketing is already a familiar and staple strategy for many establishments, some industries and businesses are still reluctant to engage in this approach. Social Media Engagement.
Hong Kong is where we produce our merchandise. I will be on the road for the next few months meeting customers,” she concluded. The Hong Kong connection Born in Montreal, Van Damme moved to Hong Kong in the 1980s to establish her womenswear manufacturing business, and she has worked in the luxury sector for 30 years.
If that doesn’t change your mind about using e-commerce platforms, here are other ways these tools can increase your sales opportunities: Reach customers who live too far from your product suppliers. Engage online with your audience. Keep your brand at the front of customers’ minds.
million worth of merchandise in one day. Unboxing not only supports brand storytelling, but also drives customer loyalty and the opportunity to go viral. The result is a truly high-quality unboxing experience that keeps customersengaged and excited for their next shipment. Image Courtesy: MM.LaFleur 3.
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