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Use data to recommend products your customers didnt even know they needed. Think Amazon, but tailor it to your niche. And lets not forget about customerretention. Download the full report here. Another gamechanger? Predictive analytics. Further reading: The trick to maximising first-party data?
Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. You can download it here.
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The evolution from subscriptions to memberships Over the years, the subscription model has become a significant and growing component of e-commerce, with retailers across industries from fashion and beauty to food and digital services adopting it to drive customerretention and predictable revenue.
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