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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. However, the acquisition is only half the story.

Marketing 287
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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

Whether aiming for new customers, product introductions, or customer retention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Across 100,800 square feet of show floor space, 2024 HMRSSS expects 400+ exhibitors with an expected attendance of 8,600-10,000 attendees.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

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Digital Transformation in Retail: The Need is Now

Parcel Pending

Target’s app, for instance, incorporates a store directory to help shoppers quickly locate items, allows the download of instant coupons, offers easy scanning of their wallet’s barcode at checkout, keeps a shopping list as well as a list of favorites, and even connects them with their local store for faster curbside pick-up!

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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

Returns should be convenient and flexible Ensure your returns process is straightforward and accommodating to maintain customer satisfaction. Invest in hybrid retail and social media Blend physical and digital retail, and leverage social media for product discovery and sales.