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The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.
Be sure to download the 2024 Australian Retail Outlook to discover more. An alternative approach is to focus on delivering an overall Customer Experience (CX) specifically designed to drive consistent and co-ordinated interactions across all touchpoints along the shopper journey.
To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customerretention.
Acoustic is a marketing and analytics software company that specialises in creating personalised, multi-channel engagement through its Acoustic Marketing Cloud service; optimising and analysing the digital experience through Tealeaf by Acoustic; and, using AI, optimising retail price and promotions through its DemandTec by Acoustic service.
Whether aiming for new customers, product introductions, or customerretention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.
At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.
Target’s app, for instance, incorporates a store directory to help shoppers quickly locate items, allows the download of instant coupons, offers easy scanning of their wallet’s barcode at checkout, keeps a shopping list as well as a list of favorites, and even connects them with their local store for faster curbside pick-up!
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