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Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.
Be sure to download the 2024 Australian Retail Outlook to discover more. Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less.
And lets not forget about customerretention. Download the full report here. Understanding past behaviour lets you anticipate future needs, whether thats seasonal stock, repeat purchases, or identifying trends before they happen. With so few ASX100 companies using a CMP, the bar is low and the opportunity is enormous.
The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.
To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.
Mid-market and enterprise retailers’ uptake of carrier management and post-purchase solutions increased in the first quarter of 2024 as retailers look to unify customer journeys, according to the latest research from Scurri , the next-generation delivery management platform.
Markets, bazaars, and special events also offer opportunities to showcase your products physically. Shipping insurance like XCover available in ShipStation provides additional security for lost, stolen, or damaged packages, which can enhance customer confidence and satisfaction. Offering such insurance can improve customerretention.
Customer expectations of engagement and experience in retail are changing equally quickly. Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience.
Revenue in Australias e-commerce market is projected to reach $67.6 billion in 2024, according to Statista Market Insights. However, capturing a share of this growing market requires more than simply operating an online store. You can download the full report here. billion this year, up nearly 14 per cent from $59.4
Whether aiming for new customers, product introductions, or customerretention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Let us help you get a head start by viewing these top resources to help with your trade show marketing strategy.
Do you invest in more digital marketing? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. . #3 You’ve hit a wall. Advertising? Another location?
Retail digital transformation is when retailers leverage technology, e-commerce, omnichannel marketing and Artificial Intelligence (AI) to drive operational efficiencies while offering a customer-centric approach to retail. In fact, 74% of retail site traffic in Q1 2023 and 63% of online orders are generated by smartphones.
Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customerretention rate.
Retail stores continue to play a big role in the customer experience, bringing in impulse purchases, acting as brand builders, and efficiently traversing “the last mile” to get purchases into the hands of consumers and improve their customerretention rate.
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