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How to get your first-party data strategy right

Inside Retail

Asking for unnecessary details will only annoy customers. Spam them: Avoid bombarding customers with permission requests or irrelevant messages. Be creepy: Tracking locations or behaviours without permission is a fast track to distrust. A well-thought-out strategy shows customers you respect them.

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How online shoppers really judge your delivery experience: new research revealed

Inside Retail

Nailing each stage of the delivery journey The research identifies a close link between the delivery experience and customer retention. This could include convenient drop-off locations, instructions for leaving parcels behind, more delivery speeds, or even support for handling bulky items. It all adds up.

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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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HMRSSS 2024 Dates & Location 

Trade Show Booth Companies - Trade Group

Whether aiming for new customers, product introductions, or customer retention, the show provides a cost-effective and impactful approach to connecting with desired hospitality buyers. Photo Credit: Pexels The post HMRSSS 2024 Dates & Location appeared first on The Trade Group.

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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

Physical locations can boost online sales through the halo effect, where local online sales increase around a new store opening. Shipping insurance like XCover available in ShipStation provides additional security for lost, stolen, or damaged packages, which can enhance customer confidence and satisfaction. Are returns free?

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Another location? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. Download the whitepaper on the secrets to automotive trade shows. Advertising?

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Digital Transformation in Retail: The Need is Now

Parcel Pending

Seismic Changes in the Retail Industry Retailers used to compete based on the number of stores and proximity to customers. With as many as 36 million Americans working remotely today, commutes have changed dramatically, translating into fewer store visits and location playing a smaller role in customer acquisition and retention.