Inside Retail

MAY 13, 2024

Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. While many prioritise customer retention and increasing order frequency, even more place customer acquisition as a top-tier concern. Download a copy of the free 2024 Marketing Spend Report today.

Marketing 287

Marketing Customer Retention Strategy Social Media 287

Inside Retail

JULY 18, 2024

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

MARCH 3, 2024

Be sure to download the 2024 Australian Retail Outlook to discover more. As a retailer, you can achieve customer loyalty without having a loyalty program, and conversely, you can have a loyalty program without improving customer loyalty.

Marketing 290

Marketing Customer Retention Strategy Planning 290

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

MAY 30, 2024

Enterprise retailers reported a +4% increase, with 91% now deploying solutions to boost loyalty during the highly engaged post-purchase phase of the customer journey, as well as reducing ‘where is my order’ (WISMO) queries and protecting rates of customer retention.

Management 147

Management Customer Retention Strategy Engagement 147

Inside Retail

SEPTEMBER 19, 2022

Customer expectations of engagement and experience in retail are changing equally quickly. Not that long ago, walking into a carefully organised grocery market, hearing a pianist perform in the centre of a high-end department store, or having a retail associate help guide you represented a good retail customer experience.

Engagement 147

Engagement Customer Retention Strategy Marketing 147

Inside Retail

FEBRUARY 25, 2025

We are bidding for customers. To adopt this thinking, brands should first look to define those metrics behavioural, brand, engagement and ROI that determine effectiveness and resonance of campaigns and spend. Prioritise SEO and personalisation/localisation, and lastly, have a clear customer strategy.

Other 130

Other Customer Retention Engagement Strategy 130