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How to get your first-party data strategy right

Inside Retail

And lets not forget about customer retention. Download the full report here. Understanding past behaviour lets you anticipate future needs, whether thats seasonal stock, repeat purchases, or identifying trends before they happen. With so few ASX100 companies using a CMP, the bar is low and the opportunity is enormous.

Strategy 165
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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Amid significant shifts in shopper buying behaviours throughout last year and already this year, retailers are working hard to stay in front of existing customers and attract new ones. Economic uncertainty and customer purchasing habits are weighing heavily on marketing leaders’ minds. However, the acquisition is only half the story.

Marketing 287
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As shoppers hunt for value, are retailers up to the task?

Inside Retail

The statistics come from the newly released Shopify Australian Retail Report 2024 ( available for download free here ). Create personalisation: When it comes to what customers value, a personalised experience is a differentiating factor not linked to price that retailers can weave into their marketing and engagement activities.

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Retention and loyalty – how to grow when the market is down

Inside Retail

Be sure to download the 2024 Australian Retail Outlook to discover more. An alternative approach is to focus on delivering an overall Customer Experience (CX) specifically designed to drive consistent and co-ordinated interactions across all touchpoints along the shopper journey.

Marketing 290
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How online shoppers really judge your delivery experience: new research revealed

Inside Retail

Nailing each stage of the delivery journey The research identifies a close link between the delivery experience and customer retention. This direct-to-customer shipping solution responds to the pain points and concerns raised in the research, helping e-commerce brands realise progress in a competitive retail landscape.

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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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UK retailer adoption of carrier management and post-purchase solutions increases in Q1, new research from Scurri reveals

Retail Focus

Enterprise retailers reported a +4% increase, with 91% now deploying solutions to boost loyalty during the highly engaged post-purchase phase of the customer journey, as well as reducing ‘where is my order’ (WISMO) queries and protecting rates of customer retention.