Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

DECEMBER 12, 2024

Repeat customers: How do their holiday purchases compare to their previous buying habits? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Did customers engage with product recommendations, or were they ignored?

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

Tailored 246

Tailored Social Media Strategy Target Market 246

Inside Retail

NOVEMBER 25, 2024

Unlike traditional retailers, which often operate on seasonal cycles, Shein updates its inventory continuously, keeping customers engaged and coming back for more. These businesses operate as tech/AI platforms where the product itself is almost incidental to the larger goals of data acquisition and customer engagement.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

FEBRUARY 8, 2023

The retail industry has undergone a major shift in recent years, as customers’ expectations and habits have changed in the wake of the Covid-19 pandemic. With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way.

Engagement 233

Engagement Display Customer Engagement Tailored 233

Inside Retail

JULY 8, 2024

Strategic shift and market dynamics “The company may now focus on prioritising selling enterprise software, cloud services, and solutions directly to business customers, seeing more opportunity in this segment,” Gollipalli said. Microsoft’s presence in China represents a mere 1.5

Consumer Electronics 264

Consumer Electronics Strategy Management Consumer 264

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. Retailers, we’ve got the best content tailored just for you. Campaign objectives. Vote For Your Favorite Long Sleeve Polo Color. Check it out here.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Are you a product startup looking to take your brand to the next level?

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Inside Retail

JANUARY 12, 2023

Visibility of your current and potential customers, and the ability to chat with them directly. This enables tailoring of messaging and content specifically for certain audiences. Yet a Forrester study indicated that even among social commerce leaders, fewer than 30 per cent were prioritising customer engagement in social commerce.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

APRIL 19, 2024

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. AC: Implementing the scarcity strategy has been a gamechanger for us, driving massive demand for our products and transforming the dynamics of customer engagement.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

JULY 27, 2021

Customers of a shop located in the middle of a CBD, for example, will have different needs to those of a shopper in a regional market or perhaps an outer suburban area popular with young families. “So,

Management 234

Management Tailored Space Location 234

Retail Focus

NOVEMBER 8, 2023

With 70 stores located in principle cities across the country, Pinalli’s beauty specialists provide a tailor-made services for customers, across a range of over 40,000 products from the most prestigious beauty brands to the latest independent lables.

Customer Engagement 173

Customer Engagement Tailored Engagement Location 173

Inside Retail

JANUARY 22, 2025

If youre searching for the perfect outfit for a specific event, AI can be deployed to accommodate a wider range of needs and preferences, providing tailored suggestions that match your style, fit, and occasion. This mission-driven approach reduces friction, allows for better product discovery, and ultimately improves customer satisfaction.

Flow 130

Flow Tailored Shopping Engagement 130

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. This ensures minimal discounting and margin erosion and true tailored service delivery. Those that embrace personalisation not only deliver on customer outcomes, but also on business performance.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Retail Focus

SEPTEMBER 17, 2024

Factors like fast page load times, mobile responsiveness, and easy navigation are essential, and an eCommerce SEO agency ensures these elements are well-optimized to keep your customers engaged. Targeting the Right Audience with Tailored Content Content plays a huge role in customer retention.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. Furthermore, the company can then reward loyal customers with, for example, a voucher for the concession stand.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Retail Focus

DECEMBER 12, 2024

Both brands prioritise strategic flagship locations in major cities while tailoring their formats to each market. Artificial intelligence (AI), once considered a trend, is now firmly established as a transformative force in customer engagement and operational efficiency.

Expansion 264

Expansion Retail Space Space Marketing 264

Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. The app learns from customer interactions and provides tailored recommendations.

Tailored 130

Tailored Curate Shopping Engagement 130

Inside Retail

JULY 25, 2024

For retailers, omnichannel commerce opens new avenues for sales and customer engagement. By offering online and offline sales channels, retailers open themselves up to more sales opportunities and, with the right tools, can gain a comprehensive view of customer behaviour, preferences, and purchasing patterns.

Harmony 162

Harmony Shopping Pattern Customer Engagement 162

Inside Retail

OCTOBER 27, 2024

Post-event analysis : Reviewing sales data after each event can reveal customer behaviour trends and highlight areas for future improvement. Tailor your data strategy for each sale event Click Frenzy (11–15 November) Click Frenzy draws in shoppers looking for everything from tech deals to travel discounts.

Engagement 130

Engagement Strategy Customer Engagement Promotion 130

Retail Focus

NOVEMBER 21, 2024

From classic tobacco to exotic fruit blends and dessert-inspired options, variety keeps customers engaged and curious. In regions like the e liquids UK market, offering unique and high-quality flavours is critical to maintaining customer loyalty and attracting new users.

Target Market 130

Target Market Customer Engagement Tailored Marketing 130

Retail Focus

AUGUST 25, 2024

This approach harnesses data to craft personalized marketing, product recommendations tailored to individual preferences, and shopping experiences uniquely designed for each consumer. Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. Trust is ultimately the degree of confidence of a customer with uncertainty. Trust literacy. When tangibility disappears, trust intensity increases.

Customer Engagement 147

Customer Engagement Strategy Shopping Engagement 147

Inside Retail

JANUARY 1, 2025

Customer experience enhancements: start small, think big Use holiday insights to personalise CX The data gathered during the holiday season offers invaluable insights into customer behaviour and preferences. Targeted campaigns: segment customers into groups (e.g.,

Social Media 130

Social Media Shopping Engagement Customer Engagement 130

Inside Retail

MARCH 3, 2024

Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customer engagement. The integration of these key trends is reshaping the landscape, delivering enhanced customer experiences, and making a positive contribution to the environment.

Customer Engagement 130

Customer Engagement Gifts Tailored Management 130

Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

NOVEMBER 14, 2023

According to Setia, the curation of products for The Terminal was informed by the company’s decade-long understanding of the region, as well as data-driven insights from its data solutions service, Trender, to tailor offerings to regional preferences and demands.

Fashion 130

Fashion Tailored Engagement Shopping 130

Inside Retail

SEPTEMBER 25, 2023

“My digital transformation experience is shaped by my experience handling the various nuances and needs of customers that span geographies across different industries and making sure they are delighted at every touchpoint,” he told Inside Retail. High performance teams need to feel motivated, and recognition plays a critical part.

Tailored 130

Tailored Strategy Engagement Accessories 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Promotion Customer Engagement Tailored 130

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. By analysing purchase and return data, retailers can identify items frequently targeted by fraudsters, allowing for more careful screening and tailored return policies to deter fraud.

Other 130

Other Flow Pattern Customer Engagement 130

Inside Retail

OCTOBER 8, 2024

For those seeking the perfect balance between customer experience (CX) excellence and operational efficiency, Cynergy BPO stands as the ideal partner – connecting businesses with industry-leading business process outsourcing providers in the Philippines.

Tailored 130

Tailored Strategy Reimagine Management 130

Retail Focus

APRIL 4, 2024

Luxury brands prioritise the customer experience in their digital transformation efforts. Luxury brands are increasingly using customer data and artificial intelligence to offer highly personalised shopping experiences (Economist 2017). The brand leverages these channels for product launches, brand campaigns, and customer engagement.

Social Media 147

Social Media Strategy Balance Engagement 147

Inside Retail

DECEMBER 17, 2023

Boost engagement and drive revenue to increase the customer lifetime value (CLV) with deeper personalisation Analysing data in one place allows brands to identify opportunities to increase conversions with custom funnels based on customer interactions and to see where customer engagement drops off.

Engagement 130

Engagement Flow Tailored Marketing 130

Retail Focus

NOVEMBER 7, 2023

This data optimizes store layouts, product placements, and customer experiences. Shopper data enables retailers to provide tailored experiences based on customer demographics, purchase history, and browsing behavior. Personalized recommendations and interactive displays enhance customer engagement.

Engagement 147

Engagement Customer Engagement Layout Display 147

Retail Focus

AUGUST 25, 2024

In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customers engaged. So, we’ll flip the coin this time and talk about how casinos can better retain their customers by borrowing strategies from the retail world.

Customer Retention 130

Customer Retention Strategy Pattern Customer Engagement 130

Inside Retail

OCTOBER 24, 2023

This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers. We also utilise data to identify market gaps and opportunities, enabling us to tailor our offerings to meet the specific demands of the consumer,” he said.

Target Market 130

Target Market Social Media Fashion Tailored 130