RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business.

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Inside Retail

FEBRUARY 27, 2024

However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers. For the modern retailer, the key to implementing these strategies is knowing your customers and understanding their needs.

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Retail Bound

AUGUST 21, 2024

But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way? Here are some effective customer engagement strategies that can help your product startup build a loyal fanbase. Look no further than Retailbound!

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Retail Focus

DECEMBER 12, 2024

Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Klaviyo recommends tailoring early access deals for VIP customers to optimise their engagement. But for those who have not — it’s not too late!

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Inside Retail

APRIL 19, 2024

You need to know their preferences, behaviours, and the platforms they frequent, and tailor your content and engagement strategies accordingly. IR : Another major growth driver is the scarcity strategy that you implemented recently. Successful use of social media starts with a deep understanding of your target audience.

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Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Sales figures, customer interactions, and marketing performance all offer valuable insights. For repeat customers, the focus is on strengthening the relationship.

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Retail Focus

SEPTEMBER 17, 2024

By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business. Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1.

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Inside Retail

OCTOBER 27, 2024

Opt-in opportunities : Allow customers to control how they engage with your brand by providing options for SMS, email, or web and app push notifications. This helps customers feel empowered over their data. Preparing for the sales season To maximise each sales day, retailers need a strong data infrastructure and strategy.

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Inside Retail

JULY 27, 2021

Customers of a shop located in the middle of a CBD, for example, will have different needs to those of a shopper in a regional market or perhaps an outer suburban area popular with young families. “So,

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. The app learns from customer interactions and provides tailored recommendations.

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Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. This ensures minimal discounting and margin erosion and true tailored service delivery. Those that embrace personalisation not only deliver on customer outcomes, but also on business performance.

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Inside Retail

MAY 16, 2021

While it is widely known that trusted customers engage early and are loyal and strong advocates, most organisations and leaders have low trust literacy. This lack of trust literacy is a growing area of opportunity for innovative retail leaders as it becomes an explicit priority in corporate strategies. Trust literacy.

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Inside Retail

JULY 25, 2024

For retailers, omnichannel commerce opens new avenues for sales and customer engagement. By offering online and offline sales channels, retailers open themselves up to more sales opportunities and, with the right tools, can gain a comprehensive view of customer behaviour, preferences, and purchasing patterns.

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Inside Retail

OCTOBER 8, 2024

As e-commerce continues to evolve at breakneck speed, Australian retailers face the twin challenges of exceeding rising customer expectations and optimising their operational frameworks. The difference between thriving and merely surviving in this hyper-competitive landscape lies in one key strategy: outsourcing.

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Inside Retail

MARCH 3, 2024

Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customer engagement. The integration of these key trends is reshaping the landscape, delivering enhanced customer experiences, and making a positive contribution to the environment.

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Inside Retail

SEPTEMBER 25, 2023

Rajesh Grover, group vice president of digital and omnichannel, believes the common point across all industries these days is the rapid digital transformation and adoption of omnichannel strategies to meet customers at various touch points. “My High performance teams need to feel motivated, and recognition plays a critical part.

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Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

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Retail Focus

AUGUST 25, 2024

In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customers engaged. So, we’ll flip the coin this time and talk about how casinos can better retain their customers by borrowing strategies from the retail world.

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Inside Retail

DECEMBER 17, 2023

Integrating Customer Data Platforms (CDPs) into digital strategies is crucial to building and maintaining competitive advantage and enhancing customer relationships. A CDP is a tool that serves as a brand’s single source of truth about its customers.

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Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. Another strategy with AI is dynamic pricing. To navigate this turbulence, supply-chain optimisation will be a critical investment for retailers next year.

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Inside Retail

OCTOBER 24, 2023

Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers. This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. The Role of Analytics in Hyperphysical Retail The success of hyperphysical retail largely hinges on data-driven strategies. This data optimizes store layouts, product placements, and customer experiences.

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Theatro

NOVEMBER 28, 2024

The retail sector is rapidly transforming due to evolving customer expectations for personalized, efficient, and convenient shopping experiences. GENAI enhances operational efficiency and customer engagement, significantly boosting sales. Guidelines for Implementing GenAI for Retail Operations 1.

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Inside Retail

NOVEMBER 14, 2023

Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. This approach guarantees that our assortment not only meets but anticipates customer expectations, resonating with their pre-travel and holiday shopping aspirations,” he added.

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Retail Focus

JUNE 16, 2023

This is to tailor a brand story that resonates with them. Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

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Inside Retail

JULY 12, 2023

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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Inside Retail

OCTOBER 7, 2024

The Australian-owned business has spent more than a decade refining and perfecting its enterprise-level digital marketing platform, Distributed Customer Engagement. The platform provides a customised offering tailored to the unique marketing requirements of a franchise operation.

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Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

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Inside Retail

AUGUST 1, 2023

AI already plays a crucial role in our digital strategy. In-house teams focus on using AI for personalization, customer segmentation, and search optimization. Through the deployment of advanced AI and automation, we envision more personalised and exciting shopping experiences for our customers.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

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Retail Focus

MARCH 2, 2022

Let’s look at strategies to improve your customer relationship management system (CRM). The importance of a Customer relationship management system in the financial sector cannot be overstated. That is why financial institutions should use a contemporary client strategy, such as a CRM system.

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Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. The modern shopper seeks a tailored shopping experience, and generative AI emerges as a powerful tool in the retailer’s arsenal to meet this demand.

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Inside Retail

NOVEMBER 5, 2024

Creating opportunities for human connection and creativity With automation at its best, human employees – rather than stocking shelves or scanning inventory – can engage in valuable conversations with shoppers, provide tailored recommendations, solve unique problems and validate the emotional needs of each individual.

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