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Too many major retailers are investing in digital technology solutions that they lack the resources to deploy properly, effectively squandering an opportunity to win competitive advantage, says a 25-year veteran of the technology space. CXDP is about laying the core foundation to enable that digital strategy,” explains Wallace.
With an expanded area and a new space dedicated to brand licensing (IP), LeisurUp, the zone dedicated to leisure and immersive experiences, brought together leading players such as Bandai Namco, Citywave, Cits Immersives, Hasbro, Dama Dreams, Dedem, Hupalupa, Smiley, QubicaAMF, Pausa, TF1 Licensing, Universal, Walltopia, and Zero Latency VR.
In today’s hyper-competitive landscape, mastering customerengagement isn’t just an option – it’s essential for survival and growth. In this article, we explore key strategies shaping the future of retail and e-commerce, including: Anticipating the future of retail and e-commerce.
These exhibitions went beyond showcasing products; they told stories, evoked emotions, and sparked retailers imaginations, encouraging them to rethink their spaces. The open, modular space allowed visitors to explore at their own pace. It underscores that the future of commerce lies in bold, immersive, and experience-driven strategies.
Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. IR: How do you see the role of flagship stores evolving in your overall retail strategy? How are the customers responding to the new image?
The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. Meanwhile, Hong Kong remains a strategic retail hub with a high-spending customer base and access to premium retail spaces.
From pop-ups to permanent retail spaces The strategic decision to pivot from pop-up activations to permanent retail stores reflects Staxs commitment to deepening its connection with its community and the strategic maturation of the company. They are driven by a desire to build relationships as opposed to just selling clothes.
Investing in display strategies can help companies increase their influence and revenue. It’s crucial for sports and outdoor companies to implement display strategies catered to their target audiences and placed in the right location to attract attention. Read on for some of the best display strategies for this vibrant industry.
He says it is essential retailers adopt an omnichannel approach, so that online and offline do not compete with each other but work in a hybrid approach complementing each other and driving customerengagement. Personalisation is a key to engagement. Kiosks core to QSR growth strategy.
Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.
Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. It didn’t last long. Efficiency redefined.
This includes access to customer data, which may be used for upcoming product and communication strategies. Iacono believes that Nike’s strategy with its apps is to create experiences and encourage activity, with an active consumer leading to higher apparel and footwear sales. Cut through the noise.
Watch this (air) space. We believe physical retail remains as relevant as ever, but with a savvy digital customer watching your every move, it wont be enough to have great products and great prices. In the future, the technology edge could be decisive when it comes to customerengagement and loyalty.
Since 2001, Ghd Australia has continuously innovated in the haircare space. Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey.
At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. To give you some context, Purebaby set up 22 email programs within the space of just 18 months. The brand did this to ensure the online experience was seamless for its new demanding digital customers. About Cheetah Digital.
However, given the humble sales of Apple Vision Pro since it first became available in the US in February, the question is: is it the right time for retailers to invest further in this space? This feature enables interactive communication with JD’s mascot ‘Joy’ which helps enhance customerengagement and personalisation.
You want customers to interact with your brand and form meaningful connections. Here are some beauty product placement strategies to add interactive elements to your setups: Use the Try-Before-You-Buy Technique Creating a beautiful display is always an effective way to get noticed, but making it interactive is the best way to be remembered.
Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customerengagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.
By developing decisions based on sound, sustainable analytics-based information, multinational retail consultancy Scalene Group is positively impacting product ranging, category space allocation, store network development and even promotional pricing for retailers spanning three continents.
MoEngage , the leading insights-led customerengagement platform, has announced that AVON, Virgin Experience Days and LOUNGE will be among its keynote speakers at #GROWTH Summit London , the event that showcases the leading voices and sharpest minds in marketing and commerce.
The store features key zones where customers can receive the very best-in-class sporting tips and advice from SPORT 2000’s in-house experts. The new in-store tone of voice is friendly and encouraging, prompting a two-way conversation between customers and SPORT 2000 experts.
Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customerengagement platform.
Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customerengagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.
A good example of this is automated warehouses, which can handle higher numbers of SKUs than an individual store has floor space to accommodate. Revenue diversity, so instead of just transactional revenue, retailers might enable subscription models based on reserving capacity or space.
AR allows customers to virtually try products before purchasing, enhancing customerengagement. Data-Driven Decision Making Data analytics and insights are becoming indispensable tools in retail strategy. In the future, data-driven strategies will be at the core of successful retail operations.
Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. This novel approach engages all the senses and elicits powerful emotions, transforming retail spaces into sanctuaries of connection, innovation, and individuality. Hyperphysicality is not a temporary trend.
The traditional strategy of O2O from the past generation drove customers from one channel to another, however O+O is totally different,” Ngai says. “It It is more about creating an integrated experience to better serve customers’ needs, that enables them to shop across any channel, anytime, anywhere.”. “It
In the following sections, we’ll examine the current retail landscape, the trends and technologies shaping the future, case studies of successful retailers, and strategies for product manufacturers. For product manufacturers, this evolution has meant adapting to new distribution channels and strategies.
The retail world and gambling space have two things in common—both have a high market value and a broad customer base. In fact, one of our previous articles covers how retailers can borrow insights from online casinos to keep customersengaged.
“It’s all about translating the stylish furniture pieces, textures and fabrics our adult customers love, with a tiny yet elevated designer twist.” The new range invites Mocka’s existing and future customers to seamlessly integrate kids’ furniture into their living spaces without compromising on interior style.
In response to these trends, luxury retail spaces are likely to evolve with more eco-friendly designs, incorporating sustainable building materials, energy-efficient systems, and elements like green spaces, solar panels, and biophilic design, which connects retail environments with nature.
In-store displays are a critical aspect of retail strategy, particularly for food retailers. Visual merchandising presents products in a way that attracts customers, enhances their shopping experience and ultimately drives sales. This strategy is particularly effective for new or seasonal products.
Furthermore, I assess their impact on the visibility of a brand, customerengagement, and overall success. Adorned with holiday-themed decorations, interactive displays, and engaging activities, these spaces resonate with customers seeking an elevated and memorable shopping journey.
Crafting brand narratives through popup stores can be an effective strategy to engagecustomers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customerengagement and brand loyalty.
The 4,500 square foot space is the company’s first bricks-and-mortar location on the West Coast. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. He feels that it will increase customerengagement as people get to try the products before they buy them.
As e-commerce continues to evolve at breakneck speed, Australian retailers face the twin challenges of exceeding rising customer expectations and optimising their operational frameworks. The difference between thriving and merely surviving in this hyper-competitive landscape lies in one key strategy: outsourcing.
Through this membership, we have access to valuable research pieces, and as a leader in the retail media space, Epsilon Retail Media offers a unique perspective on these developments and the potential pathways for brands and retailers. Brands can leverage retailer data to deliver highly relevant ads, improving ROI and customerengagement.
The notion of ‘ community retailing ’ is quite different; it focuses on the physical or digital spaces where retail businesses operate and interact with their customers. It places emphasis on integrating the retail environment with the local community and building strong relationships between the retailer and customers.
The result is a personal wine store, which reduces the brand’s 10,000 products down to a targeted selection based on customers’ behaviours, preferences, and previous interactions. Those that are successful possess the ability to quickly design and deliver great customer outcomes.
Here’s everything you need to know about how digital transformation is enhancing customer loyalty in the retail space: What is digital transformation? In fact, some retailers are using AI to optimize their inventory management, customer service, and marketing strategies. It helps with inventory management as well. .
By analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customerengagement, all whilst maintaining safety, security and privacy.” In physical stores, Computer Vision is transforming operations and providing new revenue streams.
With more Hongkongers working from home and being wary of crowded spaces, there has been a big uptick online purchasing, especially of essentials. With shoppers using apps to buy groceries and videos to buy clothes, it’s more essential than ever that businesses make technological adaptation a core pillar of their strategies.
To adopt this thinking, brands should first look to define those metrics behavioural, brand, engagement and ROI that determine effectiveness and resonance of campaigns and spend. Prioritise SEO and personalisation/localisation, and lastly, have a clear customerstrategy.
The use of temporary retail spaces is certainly not a new concept, it has been around for centuries. For digital-only brands, pop-ups provide a way to physically meet their customers and express the brand in a palpable way, to provide a brand experience,” Driscoll told Inside Retail. But the term pop-up is relatively recent.
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