Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. It didn’t last long. Efficiency redefined.

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RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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Inside Retail

JANUARY 2, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Ready to deeply engage with your customers all year long? Ready to deeply engage with your customers all year long?

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Inside Retail

FEBRUARY 20, 2024

In this article, we will delve into the top five e-commerce tips that should be at the forefront of your strategy, with a keen focus on driving growth not only within the digital realm but across your entire business. 1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Inside Retail

JUNE 14, 2022

Delivery has become a clear indicator of retailer competence, defining the brand value as much as any other part of the customer engagement. Today’s customers are used to lightning-fast service and a poor delivery experience can be the dividing factor to turn a first-time shopper into a loyal customer.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

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Inside Retail

JANUARY 15, 2024

Digital strategies to decode Gen Z” was the topic of one of the opening panels. To navigate this, McDonald’s Pearson has coined the term “sharing the pen” to describe the act of letting Gen Z consumers help shape a brand’s marketing strategy and engaging with these creatively-minded consumers afterwards.

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Retail Focus

APRIL 4, 2024

Expert Manager at Univers Retail | Ephemeral Retailing Specialist | Published Author | Speaker In the dynamic and ever-evolving landscape of contemporary business, the concept of digital transformation has emerged as a pivotal force shaping industries and strategies at an unprecedented pace.

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Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

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Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. For example: A customer who recently browsed sneakers on your website might receive an email showcasing trending sneaker styles.

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Inside Retail

JULY 31, 2024

A cross-channel CX platform enables retailers to deliver consistent and engaging campaign messages across all customer touchpoints. By integrating channels such as SMS, WhatsApp messaging, web and app push notifications, social media, and on-site personalisation, retailers can create a unified and cohesive customer experience.

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Inside Retail

FEBRUARY 17, 2025

Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021. Furthermore, it reported that half of shoppers are now using social media as their primary discovery channel.

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Inside Retail

JANUARY 21, 2025

This strategy allows for more efficient management of daily expenses while setting aside funds for those essential enjoyable moments. This typically raises incremental spending, promotes omnichannel shopping behaviours, increases customer engagement, and drives brand loyalty.

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Retail Focus

SEPTEMBER 17, 2024

By optimizing your website to meet the needs of your customers and search engines, an eCommerce SEO agency can help you boost customer retention and grow your retail business. Here are the key ways an eCommerce SEO agency can strengthen your customer retention strategy: 1.

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Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Inside Retail

JANUARY 1, 2025

Social listening: monitor mentions of your brand across social media channels for unfiltered insights into what customers loved and where they struggled. Acting on this feedback demonstrates to customers that you value their input and are committed to continuous improvement.

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Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

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Retail Focus

JUNE 22, 2023

Original research of over 1,000 UK shoppers by ADvendio showed the impact of customer engagement via traditional advertising was diminishing, with UK shoppers saying they ignore over half (56%) of digital advertising they see, while 54% of search ads also go unnoticed by UK consumers.

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Inside Retail

OCTOBER 26, 2023

Determining how customers engage with specific product categories should shape resource allocation within online shopping platforms, she advises. They told us: “It makes the whole engagement strategy work a lot more seamlessly”.

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Inside Retail

APRIL 27, 2022

This suggests that retailers should be offering more inspiration and product discovery opportunities across multiple channels in order to catch the increased volume of customer engagement. In Australia, 52 per cent of marketers say that brand partnerships are already a significant part of their promotional strategies.

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Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

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Retail Focus

JANUARY 2, 2025

Three strategies for success, will be offering Sensorial #IRL Escapism, creating Disruptive Spatial Narratives and strengthening brand loyalty through Connected Experience. Brands have had to change their strategies when it comes to disruptive retail and reset the way in which they segment spend to in how they show up on high streets.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Inside Retail

SEPTEMBER 1, 2022

But this provides a lacklustre shopping experience, which pushes them toward social media and new engagement models like live commerce, social commerce and gamification. 360-degree, real-time data visibility across supply chains, customer engagement touchpoints, and operations.

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Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

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Retail Focus

NOVEMBER 7, 2023

Brands can use hyperphysical retail to create brand awareness, enhance word-of-mouth strategies, and increase sales. The Role of Analytics in Hyperphysical Retail The success of hyperphysical retail largely hinges on data-driven strategies. Personalized recommendations and interactive displays enhance customer engagement.

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RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

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Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

I’ll then suggest some effective strategies that independent retailers can use to stay ahead of the competition. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing. So let’s get to it!

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

VMS

NOVEMBER 10, 2021

The core of his philosophy was “treat your customer as you would want to be treated.” And now as we look toward the future, we’re compelled to reconsider the meaning of customer service. Though a critical component of any retail strategy, customer service is a subset of a broader construct, the totality of the customer experience.

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Social Media Customer Engagement Visual Merchandising Engagement 92

VMS

NOVEMBER 10, 2021

The core of his philosophy was “treat your customer as you would want to be treated.” And now as we look toward the future, we’re compelled to reconsider the meaning of customer service. Though a critical component of any retail strategy, customer service is a subset of a broader construct, the totality of the customer experience.

Social Media 88

Social Media Customer Engagement Visual Merchandising Engagement 88

Retail Focus

SEPTEMBER 5, 2024

By analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customer engagement, all whilst maintaining safety, security and privacy.” In physical stores, Computer Vision is transforming operations and providing new revenue streams.

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Jahabow

OCTOBER 21, 2024

Expect more retailers to adopt strategies like “buy online, pick up in-store” (BOPIS), curbside pickup, and fast home delivery services. Businesses implementing these models will have a greater chance of securing repeat business and deepening customer engagement.

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RetailMinded

JANUARY 10, 2024

So that makes us wonder… are your shipping strategies as seamless and as reduced in overhead as they can be? Do you offer a multi-carrier shipping strategy? Incorporating a multi-carrier strategy can help companies enhance their overall shipping efficiencies while reducing parcel overhead. Why or why not? Learn more here.

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Social Media Strategy Jewelry Engagement 86

Inside Retail

OCTOBER 11, 2023

Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement. But first, let’s take a look at the history of DTC and why it became so popular.

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RetailMinded

JULY 17, 2022

While they may not enjoy the type of branding that franchise retailers get, they can use AI as a core marketing strategy for indie retailers. Though AI was used mostly to assist with data analysis, it’s now quickly moving into a new era of personalized customer engagement. Enhancing Customer Engagement .

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Inside Retail

JANUARY 18, 2022

Australian rug brand Miss Amara achieves this by sharing customer’s photos of their rugs in their home, and making this user generated content a central part of their marketing strategy. Their users submit their photos in the hopes that they will be the next ones chosen to be featured. Show the people behind your brand.

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