Inside Retail

APRIL 19, 2024

IR : You seem to have an amazing ability to leverage social media and partnerships to drive growth. AC: Social media is my passion. I understand what our customer wants to see, and I create concepts before they become saturated. What’s the secret to your success? I really really love it.

Social Media 246

Social Media Strategy Engagement Customer Engagement 246

Inside Retail

OCTOBER 5, 2021

Talkdesk Research found that 81 per cent of retailers currently hold agents accountable to KPIs that include new revenue generated, but within five years, nearly nine in 10 say that agent KPIs will include agent influence on future relationship growth with a customer.

Social Media 246

Social Media Customer Engagement Engagement Management 246

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Retail Bound

AUGUST 21, 2024

After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you stand out and engage with your customers in a meaningful way?

Customer Engagement 52

Customer Engagement Engagement Strategy Social Media 52

Retail Focus

JUNE 16, 2023

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty. It has designed popup stores with Instagram-worthy moments in mind.

Social Media 264

Social Media Artistic Fashion Engagement 264

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Efficiency redefined.

Social Media 279

Social Media Light Reimagine Engagement 279

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

FEBRUARY 20, 2024

1 Embrace omnichannel commerce This year, a seamless, integrated customer experience is paramount. Embracing omnichannel commerce ensures that your customers can transition effortlessly between various touchpoints, whether it’s your website, social media channels, mobile app, or brick-and-mortar store.

Tailored 246

Tailored Social Media Strategy Target Market 246

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Retail Focus

DECEMBER 6, 2024

Direct and Personalized Communication Email marketing with the help from Mailchimp alternatives , allows retailers to communicate directly with their audience, bypassing algorithms and platform restrictions that often limit visibility on social media or other channels.

Marketing 130

Marketing Social Media Engagement Customer Retention 130

Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world.

Social Media 231

Social Media Fashion Strategy Engagement 231

Retail Focus

AUGUST 6, 2024

While shoppers’ spending signals might be giving retailers the impression they have become lapsed customers, 53% say that, despite buying less from the brands they love, they still engage with them by viewing new products, watching or reading brand content and following on social media.

Fashion 147

Fashion Consumer Social Media Engagement 147

Retail Focus

APRIL 4, 2024

Luxury brands aim to create a customer experience that is seamless and consistent across physical stores, online platforms, mobile apps, and social media. Luxury brands prioritise the customer experience in their digital transformation efforts. Modern luxury marketing relies on the omnichannel experience.

Social Media 147

Social Media Strategy Balance Engagement 147

Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

Social Media 162

Social Media Gifts Jewelry Artistic 162

Inside Retail

NOVEMBER 24, 2021

Taking customer-first to the next level. This level of customer engagement is standard for LSKD, which takes the phrase customer-first to a whole other level. Earlier this year, the brand started a closed group for its customers on Facebook, and it already has over 38,000 members.

Social Media 130

Social Media Engagement Customer Engagement Marketing 130

Inside Retail

JULY 31, 2024

A cross-channel CX platform enables retailers to deliver consistent and engaging campaign messages across all customer touchpoints. By integrating channels such as SMS, WhatsApp messaging, web and app push notifications, social media, and on-site personalisation, retailers can create a unified and cohesive customer experience.

Customer Retention 147

Customer Retention Customer Engagement Engagement Social Media 147

RetailMinded

SEPTEMBER 19, 2022

Steph Bechard, Retail Social Media Strategist, Crystal Media. Sessions on the agenda include: Mysteries Unveiled: Lessons in Marketing, Customer Engagement & How to Win More Sales. How Independent Retailers are Driving Sales & Profits with Social Media.

Social Media 98

Social Media Flow Customer Engagement Engagement 98

Inside Retail

JANUARY 17, 2023

The company is relying on a “strong program of brand activations” through the Lunar New Year period to boost sales, supported by pop-ups and social media driving customer engagement, including outerwear. By category, outerwear sales grew at a rate in the high single digits outside Mainland China, along with accessories.

Social Media 130

Social Media Customer Engagement Accessories Accessories 130

Inside Retail

JULY 11, 2023

Now, by adding a larger focus on social media into the mix, Rive Gauche is reaching a new audience. “We We are attracting a much younger crowd now, it used to be only the over 35 demographic, but now we are getting more traction on social media, so it’s great that we are connecting to a much broader audience,” she enthused.

Reimagine 130

Reimagine Social Media Customer Engagement Management 130

Inside Retail

JANUARY 2, 2024

You can also spur customers to share their experiences with your brand and shopping experience on social media, perhaps incentivising such posts with a coupon that can be put towards future purchases. Develop automated email campaigns triggered by specific customer actions, like browsing a product without purchasing.

Strategy 130

Strategy Marketing Social Media Engagement 130

Inside Retail

DECEMBER 12, 2024

Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data. Did customers engage with product recommendations, or were they ignored? Building loyalty programs Loyalty programs are an effective way to keep customers engaged year-round.

Strategy 130

Strategy Customer Retention Customer Engagement Tailored 130

Retail Focus

AUGUST 25, 2024

Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty. Enhanced Customer Experience: Chatbots enhance the shopping journey. Enhancing Customer Engagement Through Technology Digital tools have transformed retailer-customer interactions.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

JULY 12, 2021

For example, you may want to verify a customer’s identity if they log in with a new device or place an order above a certain value. Using social media logins is one way to avoid your customers’ needing to remember another email/password combo, in turn making your service easier and more appealing.

Social Media 147

Social Media Perspective Customer Engagement Art 147

Inside Retail

APRIL 27, 2022

This suggests that retailers should be offering more inspiration and product discovery opportunities across multiple channels in order to catch the increased volume of customer engagement. Direct brand shoppers are more likely to fall into a younger age group, many of whom are discovering their desired products via social media.

Social Media 130

Social Media Engagement Consumer Shopping 130

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

OCTOBER 26, 2023

Determining how customers engage with specific product categories should shape resource allocation within online shopping platforms, she advises. Quinn concludes that omnichannel retail will continue to fundamentally transform the way retailers engage with their customers and operate their businesses. “We

Shopping 246

Shopping Engagement Consumer Gifts 246

Retail Focus

SEPTEMBER 17, 2024

Factors like fast page load times, mobile responsiveness, and easy navigation are essential, and an eCommerce SEO agency ensures these elements are well-optimized to keep your customers engaged. When customers know what to expect from your brand, they are more likely to return.

Customer Retention 130

Customer Retention Tailored Strategy Customer Engagement 130

VMS

NOVEMBER 10, 2021

It can be further defined as the impact of every customer interaction from the welcome mat at the front entrance, and the character of the in-store sales associates, to website navigation and content on social media. Is there a business that wouldn’t benefit from an enhanced customer experience?

Social Media 92

Social Media Customer Engagement Visual Merchandising Engagement 92

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

APRIL 23, 2023

NFTs, on the other hand, provide a unique and verifiable way to represent loyalty program rewards and incentives, making them more difficult to duplicate and enabling businesses to offer one-of-a-kind rewards to their customers. They can then redeem their tokens for discounts, free products, or other perks.

Gifts 130

Gifts Engagement Social Media Art 130

VMS

NOVEMBER 10, 2021

It can be further defined as the impact of every customer interaction from the welcome mat at the front entrance, and the character of the in-store sales associates, to website navigation and content on social media. Is there a business that wouldn’t benefit from an enhanced customer experience?

Social Media 88

Social Media Customer Engagement Visual Merchandising Engagement 88

Retail Focus

NOVEMBER 7, 2023

A survey by IBM and the National Retail Federation reveals that around 56% of Gen Z global shoppers visit physical stores for the sake of a “fun” experience, which includes capturing set designs for social media sharing. Personalized recommendations and interactive displays enhance customer engagement.

Engagement 147

Engagement Customer Engagement Layout Display 147

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My We will also invest in targeted marketing campaigns, leveraging digital platforms and social media to engage with the region’s tech-savvy population,” he noted.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

DECEMBER 18, 2023

At the big end of town, Woolies X, with its embedded Quantium research is driving the customer data revolution for team green, while Wesfarmers’ OneDigital promises to play catch up and unleash the power of Flybuys with a huge commitment in talent and marketing (what about that AFL Grand Final budget). The next battleground is retail media.

Social Media 147

Social Media Engagement Concept Layout 147

Inside Retail

MAY 19, 2023

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

SEPTEMBER 1, 2022

But this provides a lacklustre shopping experience, which pushes them toward social media and new engagement models like live commerce, social commerce and gamification. 360-degree, real-time data visibility across supply chains, customer engagement touchpoints, and operations.

Social Media 130

Social Media Engagement Reimagine Customer Engagement 130