RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. Then we’ll wrap it up and combine all the insights we learned.

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Customer Engagement Engagement Tailored Color 96

Inside Retail

SEPTEMBER 7, 2023

Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. Likewise, retailers are expected to increase their investments in this space to enhance customer engagement and reach a wider audience. billion by 2028.

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Inside Retail

NOVEMBER 25, 2024

They were visible in malls, high streets, shopping centres, or online marketplaces. Over the last three years, Amazon has doubled its customer base in Australia, with 3.4 million Australians now shopping on the platform every month. Today’s consumers expect a seamless shopping experience, fast delivery, and competitive pricing.

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Fashion Customer Engagement Strategy Consumer 246

Mindful Design

AUGUST 14, 2024

Customer engagement is all about creating meaningful connections with your visitors, encouraging them to interact with your brand, and building a sense of loyalty that keeps them coming back. In a dessert shop, this goes beyond just serving delicious treats—it’s about crafting an environment that resonates with your customers.

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Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

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Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 Hootsuite contends that 81 per cent of shoppers research products on Instagram and Facebook, and that shopping is a top priority for 48 per cent of Pinterest users. Meta recently introduced a feature allowing for shopping through DMs.

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Retail Focus

JANUARY 20, 2023

Covering 2,500 square feet of trading space, the new store will serve as a beauty shopping destination, tailored to customers’ needs and staffed by a team of Space NK experts. “We A makeup play table offers customers the opportunity to comfortably discover and test products.

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Inside Retail

AUGUST 27, 2023

By personalising your campaigns, automating your follow-up, and communicating to customers in the post-sale stages, you’re building a two-way relationship with your customers. There are plenty of ways you can optimise your customer engagement this BFCM. Get in front of your customers (or in their pocket).

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Inside Retail

JULY 23, 2024

Retailers are responding by investing in “hyper-personalisation”, using generative AI to develop campaigns and shopping suggestions in real time. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Social Media Tailored Engagement Contrast 288

Inside Retail

FEBRUARY 8, 2023

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

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Inside Retail

JULY 23, 2024

I expect to see immersive games included as the app evolves, three-dimensional models you can browse and interact with in AR, and the ability to shop Balenciaga ready-to-wear pieces using Apple Pay.” This feature enables interactive communication with JD’s mascot ‘Joy’ which helps enhance customer engagement and personalisation.

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Fashion Customer Engagement Shopping Space 275

Inside Retail

MAY 3, 2021

Online and in-person selling quickly became complementary strategies and soon that model gave way to omnichannel retailing – delivering a seamless customer experience across all platforms including physical space, e-commerce, mobile applications, and social media. Today, 73 per cent of shoppers say they shop across multiple platforms.

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Inside Retail

DECEMBER 20, 2021

People were shopping in stores and Black Friday, Cyber Monday were becoming successful sale events on those specific days. But people were starting to shop for Christmas around that time. In November, consumers became aware of global supply chain issues, spiking fear into them that Christmas shopping may be a major challenge.

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Gifts Shopping Customer Engagement Consumer 246

Inside Retail

JULY 23, 2024

Retailers are responding by investing in “hyper-personalisation”, using generative AI to develop campaigns and shopping suggestions in real time. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Social Media Tailored Engagement Contrast 246

Inside Retail

APRIL 29, 2021

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. They were able to link customer IDs and preference data like hobbies, tastes, and purchase intentions, to make the in-store shopping experience more customised.

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Strategy Hobbies Color Customer Engagement 230

Inside Retail

JUNE 13, 2024

In a supermarket in southern China, live fish swim around in a glass tank bearing a QR code for customers to scan for information about where the fish is from and details of provenance and sustainability in its farming or capture. Spurrell and Xu spoke about the evolution of grocery shopping behaviour in China.

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Promotion Engagement Shopping Customer Engagement 260

Inside Retail

JANUARY 15, 2024

Although these three brands operate in very different retail sectors, Li, Piper and Pearson agreed on a few common tactics for effectively engaging with the Gen Z consumer, from focusing on and enhancing the in-store shopping experience to learning how to “share the pen” with this younger, social-media-savvy shopper.

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Inside Retail

JULY 8, 2024

“Authorised retail stores remain relevant in China due to their ability to assure product authenticity, provide immersive shopping experiences, and support omnichannel strategies,” said Gollipalli. They foster consumer trust, enable personalised customer engagement, and integrate advanced technologies like AI and AR.”

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Consumer Electronics Strategy Consumer Management 264

Inside Retail

FEBRUARY 11, 2024

Customer experience LSKD has ‘audacious’ growth plans for the next few years and Shaughnessy is expected to play a key role in helping the brand create a unique in-store experience and ensuring the right products are stocked in each store. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand.

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Retail Focus

SEPTEMBER 24, 2024

Fastic , the world’s largest fasting app and AI-driven leader in weight loss and nutrition tracking, has leveraged advanced personalisation to drive user engagement and revenue growth, partnering with MoEngage , the insights-led customer engagement platform.

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Customer Engagement Engagement Promotion Strategy 147

Inside Retail

JUNE 5, 2022

Customers are now just treating them with a healthy dose of scepticism. At the same time, they’re also far less tolerant of sub-standard shopping experiences, both online and in-store. Consumers want messages that recognise their shopping history. About Cheetah Digital.

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Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JUNE 30, 2021

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. It’s encouraging to observe similar trends in countries like China, where trends such as “revenge shopping” are aiding the country’s speedy economic recovery.

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Inside Retail

JULY 25, 2024

Customers no longer distinguish between online and offline shopping; they demand a seamless, integrated experience across all channels. The rise of omnichannel commerce Omnichannel retailers offer shopping experiences across various sales channels – online, in-store, mobile, and more.

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Retail Focus

AUGUST 25, 2024

From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. Personalised Shopping Experiences One of the most significant impacts of retail digital transformation is the ability for retailers to offer highly personalised shopping experiences.

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Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

FEBRUARY 20, 2024

This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer. AI algorithms can analyse vast amounts of customer data to understand preferences, predict behaviour, and offer personalised product recommendations.

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Inside Retail

JANUARY 24, 2022

However, the past few years have also exposed what online shopping just cannot replicate – human interaction, experiential shopping and social connection. . “We Here are some of the ways that businesses have reconsidered safe and convenient ways for customers to shop and pay in person. We are all inherently social beings.

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Engagement Customer Engagement Sporting Goods Shopping 162

Retail Focus

MAY 25, 2022

Nicky Lovell, Head of Outlets and Retail Business Development at Global Mutual comments: “Retailers are increasingly moulding portfolios to enhance overall brand visibility and grow customer engagement; outlet settings are an important part of that strategy and offer improved lease flexibility with rental commitment that is aligned to sales success.

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Outdoor Customer Engagement Space Engagement 182

Retail Focus

MARCH 7, 2023

Customers can test and try all sporting category equipment, footwear, and apparel from top brands such as Adidas, Kettler, Hoka, and Puma. At the heart of the store concept is a new ‘hub’ where customers engage with SPORT 2000’s team of experts for a conversation starter, sharing stories, and picking up the best advice.

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Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. Retailers wont simply be guessing based on customer data. Another example is online grocery shopping.

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Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Rokt’s exclusive marketplace with premium e-commerce partners provided the ideal growth solution for Ezibuy.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. Another dimension for shoppers.

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Social Media Fashion Strategy Engagement 231

Inside Retail

FEBRUARY 22, 2022

Scentre Group, which operates Westfield-branded shopping centres in Australia and New Zealand, says it finished last year with a leasing rate of 98.7 The group has an interest in 41 shopping centres across the two countries. The group has an interest in 41 shopping centres across the two countries. “We

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Customer Engagement Shopping Engagement Space 130

Inside Retail

DECEMBER 15, 2021

A new report reveals that 43 per cent of Aussies plan to not shop at physical stores this holiday season due to concerns about the ongoing Covid-19 pandemic. The research also found that 41 per cent plan on shopping online at the same volume as they did during the height of the pandemic.

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Customer Engagement Shopping Planning Engagement 130

Retail Focus

DECEMBER 12, 2023

This increase in visibility not only increases visibility, but also increases the likelihood of impulse purchases, turning a casual passerby into a satisfied customer. Creating a Memorable Shopping Experience In an era dominated by online shopping, the physical retail space must offer an experience that transcends the transactional.

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Retail Focus

AUGUST 4, 2022

The past 2 years have resulted in some major changes to the retail industry, such as a significant increase in online shopping, the rise of localisation and other changes in consumer behaviours. Pre-pandemic, engagement with global environmental issues was mired in a false sense of security and widespread apathy.

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Engagement Customer Engagement Curate Shopping 162

Retail Focus

NOVEMBER 7, 2023

Hyperphysical experiences benefit retailers, particularly in appealing to the Gen Z audience, who seek more than just a transactional shopping process. The Hyperphysical Retail Revolution Hyperphysical retail is an innovative concept, heralding a new era in the world of luxury shopping. Hyperphysicality is not a temporary trend.

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