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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Sixty-eight per cent say they would enjoy gaming elements while shopping online, 37 per cent are interested in gaming while in-store and 36 per cent are up for trying games in their favourite apps.

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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

They were visible in malls, high streets, shopping centres, or online marketplaces. Over the last three years, Amazon has doubled its customer base in Australia, with 3.4 million Australians now shopping on the platform every month. Today’s consumers expect a seamless shopping experience, fast delivery, and competitive pricing.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. Chatbots expanding customer service Hyper personalisation has become a game changer in retail.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

As we know, today’s consumers are doing much of their shopping online. The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . Take Ticketek , for example. How are you connecting the dots?

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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Gain insights into the following: 🎯 Understand the essential role of customer data in creating personalized retail experiences 🔍 Master the step-by-step process for collecting and analyzing data for personalization success 🚀 How to apply new found insights to enhance both online and offline shopping experiences 🛒 Learn (..)

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How to Enhance Customer Engagement Through Dessert Shop Design

Mindful Design

Customer engagement is all about creating meaningful connections with your visitors, encouraging them to interact with your brand, and building a sense of loyalty that keeps them coming back. In a dessert shop, this goes beyond just serving delicious treats—it’s about crafting an environment that resonates with your customers.

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Should Retailers Look to Online Casinos for Inspiration About How to Keep Customers Engaged?

Retail Focus

Customers know how abundant their options are, so if they don’t like what they see at a site they can quickly look elsewhere. Online retailers could learn a lot from the bustling online casino industry when it comes to keeping customers engaged. Online Casino Industry is Designed for Engagement.